Hulien ApS

CVR 43953133 · Private limited company (ApS) · Active · Medium risk

Hulien ApS is a Private limited company (ApS), founded on , based in København V. The company is registered in the industry detailhandel med sports- og fritidsudstyr. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 3 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 95k and a net result of DKK 43k. CEO: Morten Krogh.

Bankruptcy risk for Hulien ApS

1.4%
probability of bankruptcy within 12 months
Medium risk

1.0 × the average (1.41%) · higher risk than 75% of active Danish companies

Lowest riskHighest risk

Increases the risk

Age (years)3–5 yrs · bankruptcy rate 13.3%1.5×
Equity vs. share capital1× · bankruptcy rate 12.9%1.5×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
Published annual reports3–5 · bankruptcy rate 11.7%1.3×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Time since new CEO2–5 yrs · bankruptcy rate 10.8%1.2×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×

Reduces the risk

Equity ratio40%–60% · bankruptcy rate 4.6%0.52×
Return on assets15%+ · bankruptcy rate 5.1%0.58×
Negative equityNo · bankruptcy rate 5.1%0.58×
Share of late annual reports< 0.01% · bankruptcy rate 5.2%0.59×
Capital changes2 · bankruptcy rate 5.2%0.59×
Loss for the yearNo · bankruptcy rate 5.3%0.60×
Current ratio150%–200% · bankruptcy rate 5.4%0.61×
Auditor's statementCompilation · bankruptcy rate 5.6%0.64×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
43953133
Status
Active
Company type
Private limited company (ApS)
Founded
(3 years)
Address
c/o Morten Krogh, Ny Kongensgade 21A, st. tv
1557 København V
Municipality
København
Industry
Detailhandel med sports- og fritidsudstyr (476310)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 56k
Auditor
Partner Revision, statsautoriseret revisionsaktieselskab
Audit opted out
Yes

Warning signs

Annual reports filed late0 of 3
Missing annual reportNo
Negative equityNo
Equity ratio43.7%
Current ratio178%
Moves (last 2 years)0
CEO changes in total2
CEO's previous bankruptcies0
Other companies at the address10
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 59kDKK 547
Net profitDKK 43kDKK 653
EquityDKK 95kDKK 46k
Total assetsDKK 216kDKK 571k
CashDKK 209k–
Short-term debtDKK 122k–
Tax owedDKK 16k–
Avg. employees1–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Partner Revision, statsautoriseret revisionsaktieselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202550
1 Jan 2024 – 31 Dec 202438
29 Mar 2023 – 31 Dec 2023123

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOMorten KroghCurrent
CEOJon Overby
Owner (10%)GUL KLUD ApSCurrent
Owner (15%)GMFB Holding ApSCurrent
Owner (15%)TY Holding ApSCurrent
Owner (15%)Morten KroghCurrent
Owner (15%)Jalle K Holding ApSCurrent
Owner (15%)Ulrich Nyholm ZülauCurrent
Owner (25%)GMFB Holding ApS
Owner (25%)TY Holding ApS
Owner (25%)Morten Krogh
Owner (25%)Jacob Krogh
Owner (25%)Jalle K Holding ApS
Owner (20%)GMFB Holding ApS
Owner (20%)TY Holding ApS
Owner (20%)Morten Krogh
Owner (20%)Jalle K Holding ApS
Owner (20%)Ulrich Nyholm Zülau
FounderGMFB Holding ApSCurrent
FounderTY Holding ApSCurrent
FounderMorten KroghCurrent
FounderJacob KroghCurrent

The CEOs' other companies

Morten Krogh – 1 other companies

Jon Overby – 3 other companies

Address history (0 moves)

c/o Morten Krogh, Ny Kongensgade 21A, st. tv, 1557 København V

Other companies at the same address

Similar companies in København

Questions and answers about Hulien ApS

Has Hulien ApS gone bankrupt?

No, Hulien ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Hulien ApS?

Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.

Who is the CEO of Hulien ApS?

Morten Krogh is the CEO of Hulien ApS.

Who is the auditor of Hulien ApS?

Hulien ApS most recently used Partner Revision, statsautoriseret revisionsaktieselskab.

When was Hulien ApS founded?

Hulien ApS was founded on 29 March 2023.

What is the equity of Hulien ApS?

Equity was DKK 95k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.