Naturlig ApS

CVR 38122703 · Private limited company (ApS) · Active · Low risk

Naturlig ApS is a Private limited company (ApS), founded on , based in Rødovre. The company is registered in the industry engroshandel med parfumerivarer og kosmetik. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.0 times the average for Danish companies. 9 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 1.5m and a net result of DKK 1.2m. CEO: Alexander Bjørn Pedersen, Jon Overby.

Bankruptcy risk for Naturlig ApS

0.1%
probability of bankruptcy within 12 months
Low risk

0.0 × the average (1.41%) · higher risk than 33% of active Danish companies

Lowest riskHighest risk

Increases the risk

Time at current address1 yrs · bankruptcy rate 14.0%1.6×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
Website registeredYes · bankruptcy rate 12.0%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Annual reports filed late1 · bankruptcy rate 11.3%1.3×
Municipality changes3+ · bankruptcy rate 10.6%1.2×
Postcode changes3+ · bankruptcy rate 10.2%1.2×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Equity ratio40%–60% · bankruptcy rate 4.6%0.52×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×
Audit opted outNo · bankruptcy rate 4.8%0.55×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
38122703
Status
Active
Company type
Private limited company (ApS)
Founded
(10 years)
Address
Prøvensvej 27
2610 Rødovre
Municipality
Rødovre
Industry
Engroshandel med parfumerivarer og kosmetik (464500)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr
Share capital
DKK 40k
Auditor
Partner Revision statsautoriseret revisionsaktieselskab
Audit opted out
No

Warning signs

Annual reports filed late1 of 9
Missing annual reportNo
Negative equityNo
Equity ratio44.8%
Current ratio170%
Moves (last 2 years)1
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address5
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 5.6mDKK 9.7mDKK 7.4m
Net profitDKK 1.2mDKK 4.7mDKK 3.2m
EquityDKK 1.5mDKK 4.9mDKK 3.4m
Total assetsDKK 3.4mDKK 6.9mDKK 4.9m
CashDKK 852kDKK 3.8m–
Short-term debtDKK 1.8mDKK 1.9m–
Tax owedDKK 215kDKK 302k–
Avg. employees77–

Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Partner Revision, statsautoriseret revisionsaktieselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202533
1 Jan 2024 – 31 Dec 202438
1 Jan 2023 – 31 Dec 2023116
1 Jan 2022 – 31 Dec 202266
1 Jan 2021 – 31 Dec 2021158
1 Jan 2020 – 31 Dec 2020179
1 Jan 2019 – 31 Dec 2019195 Late
1 Jan 2018 – 31 Dec 2018169
20 Oct 2016 – 31 Dec 2017149

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOAlexander Bjørn PedersenCurrent
CEOJon OverbyCurrent
Owner (33%)GMFB Holding ApSCurrent
Owner (33%)TY Holding ApSCurrent
Owner (25%)Takatomi Holding ApSCurrent
Owner (50%)GMFB Holding ApS
Owner (50%)TY Holding ApS
Owner (20%)Takatomi Holding ApS
AuditorPartner Revision statsautoriseret revisionsaktieselskabCurrent
FounderGMFB Holding ApSCurrent
FounderTY Holding ApSCurrent

The CEOs' other companies

Alexander Bjørn Pedersen – 2 other companies

Jon Overby – 3 other companies

Address history (5 moves)

Prøvensvej 27, 2610 Rødovre
Fabriksparken 10A, 2600 Glostrup
c/o Alexander Pedersen, Godthåbsvej 101A, st. 4, 2000 Frederiksberg
c/o Alexander Pedersen, Kildevældsgade 71, kl. tv, 2100 København Ø
c/o Alexander Pedersen, Hildursgade 14, kl. tv, 2100 København Ø
Castenskjoldsvej 14, 1. sal, 6000 Kolding

Former names

Naturlig ApS – now
Naturlig IVS –

Other companies at the same address

Similar companies in Rødovre

Questions and answers about Naturlig ApS

Has Naturlig ApS gone bankrupt?

No, Naturlig ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Naturlig ApS?

Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.

Who is the CEO of Naturlig ApS?

Alexander Bjørn Pedersen, Jon Overby are the CEOs of Naturlig ApS.

Who is the auditor of Naturlig ApS?

Naturlig ApS most recently used Partner Revision statsautoriseret revisionsaktieselskab.

When was Naturlig ApS founded?

Naturlig ApS was founded on 20 October 2016.

What is the equity of Naturlig ApS?

Equity was DKK 1.5m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.