Wella Denmark ApS

CVR 37293407 · Private limited company (ApS) · Active · Low risk

Wella Denmark ApS is a Private limited company (ApS), founded on , based in Brøndby. The company is registered in the industry engroshandel med parfumerivarer og kosmetik. Our model estimates a bankruptcy risk of 0.5% over the next 12 months, which is 0.4 times the average for Danish companies. 10 annual reports have been published. The latest annual report (30 Jun 2025) shows equity of DKK 4.7m and a net result of DKK 1.3m. CEO: Max Roger Jacques Amen.

Bankruptcy risk for Wella Denmark ApS

0.5%
probability of bankruptcy within 12 months
Low risk

0.4 × the average (1.41%) · higher risk than 60% of active Danish companies

Lowest riskHighest risk

Increases the risk

CEO changes in the last year1 · bankruptcy rate 21.1%2.4×
Time at current address1 yrs · bankruptcy rate 14.0%1.6×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Time since new CEO< 0.5 yrs · bankruptcy rate 11.6%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×
Other companies at the same address20–100 · bankruptcy rate 10.2%1.2×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Reporting classReporting class B · bankruptcy rate 3.2%0.37×
Return on assets5%–15% · bankruptcy rate 3.5%0.39×
Age (years)10–20 yrs · bankruptcy rate 3.9%0.45×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×
Audit opted outNo · bankruptcy rate 4.8%0.55×
Negative equityNo · bankruptcy rate 5.1%0.58×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
37293407
Status
Active
Company type
Private limited company (ApS)
Founded
(10 years)
Address
Kirkebjerg Parkvej 9
2605 Brøndby
Municipality
Brøndby
Industry
Engroshandel med parfumerivarer og kosmetik (464500)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr
Share capital
DKK 50k
Employees
23 (2018)
Auditor
DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB
Audit opted out
No

Warning signs

Annual reports filed late0 of 10
Missing annual reportNo
Negative equityNo
Equity ratio20.0%
Current ratio115%
Moves (last 2 years)1
CEO changes in total2
CEO's previous bankruptcies0
Other companies at the address29
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
RevenueDKK 68.5mDKK 63.7m
Gross profitDKK 23.4mDKK 27.1m
Net profitDKK 1.3mDKK 809k
EquityDKK 4.7mDKK 3.4m
Total assetsDKK 23.4mDKK 15.0m
CashDKK 7.9m–
Short-term debtDKK 18.8m–
Tax owedDKK 341k–
Avg. employees14–

Latest annual report: Reporting class B · auditor's statement: Auditor's report on audited financial statements · DeloitteStatsautoriseret Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jul 2024 – 30 Jun 2025164
1 Jul 2023 – 30 Jun 2024172
1 Jul 2022 – 30 Jun 2023173
1 Jul 2021 – 30 Jun 2022165
1 Jul 2020 – 30 Jun 2021175
1 Jul 2019 – 30 Jun 2020108
1 Jul 2018 – 30 Jun 2019155
1 Jul 2017 – 30 Jun 2018152
1 Jul 2016 – 30 Jun 2017168
11 Dec 2015 – 30 Jun 201684

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOMax Roger Jacques AmenCurrent
CEOCalvin Lee Fiendell
BoardHanne Klausen HamreCurrent
BoardMax Roger Jacques AmenCurrent
BoardAnna KhokhlovaCurrent
BoardJacob Hjortshøj
BoardNicolai Fisker Kristiansen
BoardAkiko Hasuo
BoardJens Ulrik Egelund-Müller
BoardAnders Erik Norder
BoardJuan Christian Canthal
BoardKenneth Lundskov
BoardHenrik Rolf Haverkamp
BoardHimanshu Saxena
BoardHimanshu Saxena
BoardAlexandra Melzer
BoardDerek Bernardus Gerardus Franciscus de Hoogh
BoardAnya Haarhoff
BoardJohan Knut Björkman
BoardMichele Adorni
BoardLyesse Amar Merrir
Owner (100%)Waves UK DivestCo LimitedCurrent
Owner (100%)HFC Prestige International Holding Luxembourg SARL
AuditorDELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKABCurrent
FounderJacob HjortshøjCurrent

Address history (2 moves)

Kirkebjerg Parkvej 9, 2605 Brøndby
Kirkebjerg Parkvej 11B, 2605 Brøndby
Kirkebjerg Parkvej 9, 2605 Brøndby

Former names

Wella Denmark ApS – now
HFC Prestige International Denmark ApS –

Employees per year

Number of employees at Wella Denmark ApS per year12232016: 1920162017: 1620172018: 232018

Other companies at the same address

Similar companies in Brøndby

Questions and answers about Wella Denmark ApS

Has Wella Denmark ApS gone bankrupt?

No, Wella Denmark ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Wella Denmark ApS?

Our model estimates a bankruptcy risk of 0.5% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.

Who is the CEO of Wella Denmark ApS?

Max Roger Jacques Amen is the CEO of Wella Denmark ApS.

Who is the auditor of Wella Denmark ApS?

Wella Denmark ApS most recently used DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB.

When was Wella Denmark ApS founded?

Wella Denmark ApS was founded on 11 December 2015.

What is the equity of Wella Denmark ApS?

Equity was DKK 4.7m according to the annual report for the period ending 30 June 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.