PRIMUS BRANDS GROUP ApS
CVR 36971983 · Private limited company (ApS) · Active · Low risk
PRIMUS BRANDS GROUP ApS is a Private limited company (ApS), founded on , based in Hellerup. The company is registered in the industry engroshandel med andre råvarer og halvfabrikata. Our model estimates a bankruptcy risk of 0.5% over the next 12 months, which is 0.4 times the average for Danish companies. 10 annual reports have been published, of which 2 more than six months after the end of the financial year. The latest annual report (30 Jun 2025) shows equity of DKK 205k and a net result of DKK -51k. CEO: Frederik Weibel.
Bankruptcy risk for PRIMUS BRANDS GROUP ApS
0.4 × the average (1.41%) · higher risk than 60% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 36971983
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (11 years)
- Address
- Lille Strandvej 6B, 3. tv
2900 Hellerup - Municipality
- Gentofte
- Industry
- Engroshandel med andre råvarer og halvfabrikata (468600)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr - Share capital
- DKK 59k
- Auditor
- Martinsen, Statsautoriseret Revisionspartnerselskab
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 2 of 10 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 58.5% |
| Current ratio | 241% |
| Moves (last 2 years) | 2 |
| CEO changes in total | 3 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 9 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 51k | DKK 131k |
| Net profit | DKK -51k | DKK 76k |
| Equity | DKK 205k | DKK 256k |
| Total assets | DKK 351k | DKK 270k |
| Cash | DKK 240k | – |
| Short-term debt | DKK 146k | – |
| Tax owed | DKK 0 | – |
| Avg. employees | 0 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Martinsen, Statsautoriseret Revisionspartnerselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jul 2024 – 30 Jun 2025 | 182 | ||
| 1 Jul 2023 – 30 Jun 2024 | 172 | ||
| 1 Jul 2022 – 30 Jun 2023 | 194 | Late | |
| 1 Jul 2021 – 30 Jun 2022 | 188 | Late | |
| 1 Jul 2020 – 30 Jun 2021 | 166 | ||
| 1 Jul 2019 – 30 Jun 2020 | 157 | ||
| 1 Jul 2018 – 30 Jun 2019 | 163 | ||
| 1 Jul 2017 – 30 Jun 2018 | 122 | ||
| 1 Jul 2016 – 30 Jun 2017 | 158 | ||
| 27 Jul 2015 – 30 Jun 2016 | 147 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Frederik Weibel | Current | |
| CEO | Niclas Juul Lind Nielsen | ||
| Board | Kim Weibel | ||
| Board | Frederik Weibel | ||
| Owner (100%) | PRIMUS BRANDS HOLDING ApS | Current | |
| Owner (100%) | Frederik Weibel | ||
| Owner (67%) | PRIMUS BRANDS HOLDING ApS | ||
| Owner (15%) | Proper Foods Holding l ApS | ||
| Founder | Frederik Weibel | Current |
The CEOs' other companies
Frederik Weibel – 1 other companies
- PRIMUS BRANDS HOLDING ApS Active
Niclas Juul Lind Nielsen – 1 other companies
- Proper Foods Holding l ApS Opløst
Address history (3 moves)
| Lille Strandvej 6B, 3. tv, 2900 Hellerup | |
| Rye Gade 10, 4060 Kirke Såby | |
| Lille Strandvej 6B, 3. tv, 2900 Hellerup | |
| c/o Kim Weibel, Birkehaven 82, 3400 Hillerød |
Former names
| PRIMUS BRANDS GROUP ApS | – now |
| Proper Foods ApS | – |
| Proper Foods IVS | – |
| Weibel Foods IVS | – |
Other companies at the same address
- DAVID BROWN HANSEN SMBA Bankrupt
- Detwang Holding IVS Bankrupt
- THETRADEGUIDE.COM ApS Bankrupt
- AMI CONSULTING ApS Active
- BONDO.NET ApS Compulsorily dissolved
- Mentalstyrke.nu ApS Opløst
- Mille Kalsmose ApS Active
- PRIMUS BRANDS HOLDING ApS Active
- Powerminds Holding ApS Opløst
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Questions and answers about PRIMUS BRANDS GROUP ApS
Has PRIMUS BRANDS GROUP ApS gone bankrupt?
No, PRIMUS BRANDS GROUP ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of PRIMUS BRANDS GROUP ApS?
Our model estimates a bankruptcy risk of 0.5% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.
Who is the CEO of PRIMUS BRANDS GROUP ApS?
Frederik Weibel is the CEO of PRIMUS BRANDS GROUP ApS.
Who is the auditor of PRIMUS BRANDS GROUP ApS?
PRIMUS BRANDS GROUP ApS most recently used Martinsen, Statsautoriseret Revisionspartnerselskab.
When was PRIMUS BRANDS GROUP ApS founded?
PRIMUS BRANDS GROUP ApS was founded on 27 July 2015.
What is the equity of PRIMUS BRANDS GROUP ApS?
Equity was DKK 205k according to the annual report for the period ending 30 June 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.