Primo Promotion ApS
CVR 27929672 · Private limited company (ApS) · Active · High risk
Primo Promotion ApS is a Private limited company (ApS), founded on , based in Kalundborg. The company is registered in the industry agenturhandel med ikke-specialiseret varesortiment. Our model estimates a bankruptcy risk of 3.0% over the next 12 months, which is 2.1 times the average for Danish companies. 20 annual reports have been published, of which 2 more than six months after the end of the financial year. The latest annual report (30 Sep 2025) shows equity of DKK 358k and a net result of DKK 65k.
Bankruptcy risk for Primo Promotion ApS
2.1 × the average (1.41%) · higher risk than 88% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 27929672
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (22 years)
- Address
- Præstemarken 17
4400 Kalundborg - Municipality
- Kalundborg
- Industry
- Agenturhandel med ikke-specialiseret varesortiment (461900)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr - Share capital
- DKK 125k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 4 of 21 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 87.7% |
| Current ratio | 795% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 2 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 12 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK 79k | DKK 113k | DKK -491 |
| Net profit | DKK 65k | DKK 92k | DKK 205 |
| Equity | DKK 358k | DKK 362k | DKK 272k |
| Total assets | DKK 408k | DKK 435k | DKK 365k |
| Cash | DKK 18k | DKK 67k | – |
| Short-term debt | DKK 50k | DKK 73k | – |
| Tax owed | DKK 49k | DKK 37k | – |
| Avg. employees | 0 | 0 | – |
Latest annual report: Reporting class B · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Oct 2024 – 30 Sep 2025 | 211 | Late | |
| 1 Oct 2023 – 30 Sep 2024 | 183 | ||
| 1 Oct 2022 – 30 Sep 2023 | 186 | Late | |
| 1 Oct 2021 – 30 Sep 2022 | 182 | ||
| 1 Oct 2020 – 30 Sep 2021 | 151 | ||
| 1 Oct 2019 – 30 Sep 2020 | 163 | ||
| 1 Oct 2018 – 30 Sep 2019 | 91 | ||
| 1 Oct 2017 – 30 Sep 2018 | 146 | ||
| 1 Oct 2016 – 30 Sep 2017 | 128 | ||
| 1 Oct 2015 – 30 Sep 2016 | 157 | ||
| 1 Oct 2014 – 30 Sep 2015 | 167 | ||
| 1 Oct 2013 – 30 Sep 2014 | 155 | ||
| 1 Oct 2012 – 30 Sep 2013 | 152 | ||
| 1 Oct 2011 – 30 Sep 2012 | 154 | ||
| 1 Oct 2010 – 30 Sep 2011 | 157 | ||
| 1 Oct 2009 – 30 Sep 2010 | 165 | ||
| 1 Oct 2008 – 30 Sep 2009 | 162 | ||
| 1 Oct 2007 – 30 Sep 2008 | 133 | ||
| 1 Oct 2006 – 30 Sep 2007 | 169 | ||
| 1 Oct 2005 – 30 Sep 2006 | 165 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Brian Holm | ||
| CEO | Sussanne Vestergård Havsager | ||
| Owner (100%) | KOLUMNA ApS | Current | |
| Auditor | ERNST & YOUNG DENMARK P/S | ||
| Auditor | HANS HELGE ANDERSEN | ||
| Founder | ApS KBUS 38 nr.3117 | Current |
The CEOs' other companies
Brian Holm – 4 other companies, of which 1 bankrupt
- VESTSJÆLLANDS BYGNINGSENTREPRISE ApS Bankrupt 14 Nov 2012
- Domus Rental ApS Active
- GUVI EJENDOMME ApS Active
- Triokon ApS Opløst
Sussanne Vestergård Havsager – 4 other companies, of which 1 bankrupt
- PIO ApS Bankrupt 30 May 2018
- HELLIG ANDERS KONDITORIET SLAGELSE ApS Active
- KINNA NINNA ApS Active
- KOLUMNA ApS Active
Address history (8 moves)
| Præstemarken 17, 4400 Kalundborg | |
| c/o revisionsfirmaet Jørgen Kjæp ApS, Rimsøvej 7, 2770 Kastrup | |
| c/o revisionsfirmaet Jørgen Kjæp ApS, Grønhøjvej 12B, 4200 Slagelse | |
| c/o revisionsfirmaet Jørgen Kjæp ApS, Valbyvej 11, st. th, 4200 Slagelse | |
| c/o Jørgen Kjæp, Christiansgave 2B, 4220 Korsør | |
| c/o Jørgen Kjæp, Strandvej 52, 2., 4220 Korsør | |
| c/o Jørgen Kjæp, Strandvej 52, 2., 4220 Korsør | |
| Præstestræde 13, 4230 Skælskør | |
| Kronprinsessegade 18, 1306 København K |
Former names
| Primo Promotion ApS | – now |
| SNEGLEBO ApS | – |
| ApS KBUS 17 NR. 3440 | – |
Other companies at the same address
- BEAG Sjælland ApS Active
- I.D.A Plan ApS Active
- KINNA NINNA ApS Active
- KOLUMNA ApS Active
- Kjæp Consulting ApS Active
- Kjæp Invest ApS Active
- KodoGear ApS Active
- ODIREX ApS Opløst
- ODIREX HOLDING ApS Opløst
- PEPPER ApS Active
- PLAN EXPLORER 1 ApS Compulsorily dissolved
- REVISIONSFIRMAET JØRGEN KJÆP ApS Active
Similar companies in Kalundborg
- BEAG Sjælland ApS Kalundborg
- AUM ApS Gørlev
Questions and answers about Primo Promotion ApS
Has Primo Promotion ApS gone bankrupt?
No, Primo Promotion ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Primo Promotion ApS?
Our model estimates a bankruptcy risk of 3.0% over the next 12 months (high risk), which is 2.1 times the average for Danish companies.
When was Primo Promotion ApS founded?
Primo Promotion ApS was founded on 1 July 2004.
What is the equity of Primo Promotion ApS?
Equity was DKK 358k according to the annual report for the period ending 30 September 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.