Sleeping Beauty ApS

CVR 20663936 · Private limited company (ApS) · Active · Low risk

Sleeping Beauty ApS is a Private limited company (ApS), founded on , based in Charlottenlund. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.0% over the next 12 months, which is 0.0 times the average for Danish companies. 20 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 42.3m and a net result of DKK 3.2m. CEO: Peter Schmidt-Svejstrup.

Bankruptcy risk for Sleeping Beauty ApS

0.0%
probability of bankruptcy within 12 months
Low risk

0.0 × the average (1.41%) · higher risk than 6% of active Danish companies

Lowest riskHighest risk

Increases the risk

RegionHovedstaden · bankruptcy rate 11.6%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×

Reduces the risk

Current ratio500%+ · bankruptcy rate 1.5%0.17×
Age (years)20+ yrs · bankruptcy rate 2.0%0.23×
Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Return on assets5%–15% · bankruptcy rate 3.5%0.39×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
20663936
Status
Active
Company type
Private limited company (ApS)
Founded
(28 years)
Address
c/o Peter Schmidt-Svejstrup, Heilsmindevej 3
2920 Charlottenlund
Municipality
Gentofte
Industry
Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 135k
Employees
1 (2018)
Auditor
Beierholm Godkendt Revisionspartnerselskab
Audit opted out
No

Warning signs

Annual reports filed late0 of 27
Missing annual reportNo
Negative equityNo
Equity ratio97.8%
Current ratio4,375%
Moves (last 2 years)0
CEO changes in total2
CEO's previous bankruptcies0
Other companies at the address1
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK -170kDKK 274k
Net profitDKK 3.2mDKK 9.7m
EquityDKK 42.3mDKK 44.0m
Total assetsDKK 43.2mDKK 44.0m
CashDKK 1.4m–
Short-term debtDKK 949k–
Avg. employees1–

Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Beierholm.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025128
1 Jan 2024 – 31 Dec 2024117
1 Jan 2023 – 31 Dec 2023117
1 Jan 2022 – 31 Dec 2022172
1 Jan 2021 – 31 Dec 2021140
1 Jan 2020 – 31 Dec 2020116
1 Jan 2019 – 31 Dec 201993
1 Jan 2018 – 31 Dec 2018141
1 Jan 2017 – 31 Dec 2017165
1 Jan 2016 – 31 Dec 2016135
1 Jan 2015 – 31 Dec 2015154
1 Jan 2014 – 31 Dec 2014157
1 Jan 2013 – 31 Dec 2013130
1 Jan 2012 – 31 Dec 2012167
1 Jan 2011 – 31 Dec 2011169
1 Jan 2010 – 31 Dec 2010170
1 Jan 2009 – 31 Dec 2009167
1 Jan 2008 – 31 Dec 2008172
1 Jan 2007 – 31 Dec 2007171
1 Jan 2006 – 31 Dec 2006133

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOPeter Schmidt-SvejstrupCurrent
CEOPeter Andreas Stakemann
Owner (50%)Peter Schmidt-SvejstrupCurrent
Owner (50%)Natascha Schmidt-SvejstrupCurrent
Owner (100%)Peter Schmidt-Svejstrup
AuditorBeierholm Godkendt RevisionspartnerselskabCurrent
AuditorERNST & YOUNG DENMARK P/S
AuditorDELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB
AuditorDELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB
FounderMEDIMEX ApSCurrent

The CEOs' other companies

Peter Schmidt-Svejstrup – 12 other companies, of which 2 bankrupt

Peter Andreas Stakemann – 54 other companies, of which 54 bankrupt

Address history (1 moves)

c/o Peter Schmidt-Svejstrup, Heilsmindevej 3, 2920 Charlottenlund
c/o Peter Schmidt, Hellerupvej 84, 2. th, 2900 Hellerup

Former names

Sleeping Beauty ApS – now
SCHMIDT HOLDING ApS AF SEPTEMBER 1998 –
ApS KBUS 35 NR. 1177 –

Employees per year

Number of employees at Sleeping Beauty ApS per year112017: 120172018: 12018

Other companies at the same address

Similar companies in Gentofte

Questions and answers about Sleeping Beauty ApS

Has Sleeping Beauty ApS gone bankrupt?

No, Sleeping Beauty ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Sleeping Beauty ApS?

Our model estimates a bankruptcy risk of 0.0% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.

Who is the CEO of Sleeping Beauty ApS?

Peter Schmidt-Svejstrup is the CEO of Sleeping Beauty ApS.

Who is the auditor of Sleeping Beauty ApS?

Sleeping Beauty ApS most recently used Beierholm Godkendt Revisionspartnerselskab.

When was Sleeping Beauty ApS founded?

Sleeping Beauty ApS was founded on 1 January 1998.

What is the equity of Sleeping Beauty ApS?

Equity was DKK 42.3m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.