BRAND NEW ApS

CVR 11985904 · Private limited company (ApS) · Active · Low risk

BRAND NEW ApS is a Private limited company (ApS), founded on , based in Hellerup. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.1 times the average for Danish companies. 20 annual reports have been published, of which 3 more than six months after the end of the financial year. The latest annual report (30 Jun 2025) shows equity of DKK 169k and a net result of DKK -389k.

Bankruptcy risk for BRAND NEW ApS

0.1%
probability of bankruptcy within 12 months
Low risk

0.1 × the average (1.41%) · higher risk than 38% of active Danish companies

Lowest riskHighest risk

Increases the risk

Return on assets< -20% · bankruptcy rate 16.7%1.9×
Number of CEOs0 · bankruptcy rate 12.7%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×
Loss for the yearYes · bankruptcy rate 10.3%1.2×

Reduces the risk

Age (years)20+ yrs · bankruptcy rate 2.0%0.23×
Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Current ratio200%–500% · bankruptcy rate 3.4%0.39×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Equity ratio40%–60% · bankruptcy rate 4.6%0.52×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
11985904
Status
Active
Company type
Private limited company (ApS)
Founded
(38 years)
Address
c/o Niels Bahner, Ahlmanns Alle 2, 4. tv
2900 Hellerup
Municipality
Gentofte
Industry
Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 200k
Employees
0 (2012)
Auditor
BDO Statsautoriseret Revisionspartnerselskab
Audit opted out
No

Warning signs

Annual reports filed late7 of 30
Missing annual reportNo
Negative equityNo
Equity ratio58.9%
Current ratio243%
Moves (last 2 years)0
CEO changes in total5
CEO's previous bankruptcies0
Other companies at the address15
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK -96kDKK -158k
Net profitDKK -389kDKK 111k
EquityDKK 169kDKK 558k
Total assetsDKK 288kDKK 615k
CashDKK 6,306–
Short-term debtDKK 118k–
Avg. employees1–

Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · BDO Statsautoriseret Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jul 2024 – 30 Jun 2025197 Late
1 Jul 2023 – 30 Jun 2024191 Late
1 Jul 2022 – 30 Jun 2023175
1 Jul 2021 – 30 Jun 2022112
1 Jul 2020 – 30 Jun 2021100
1 Jul 2019 – 30 Jun 2020149
1 Jul 2018 – 30 Jun 2019173
1 Jul 2017 – 30 Jun 2018135
1 Jul 2016 – 30 Jun 2017145
1 Jul 2015 – 30 Jun 2016153
1 Jul 2014 – 30 Jun 2015150
1 Jul 2013 – 30 Jun 2014154
1 Jul 2012 – 30 Jun 2013163
1 Jul 2011 – 30 Jun 2012150
1 Jul 2010 – 30 Jun 2011175
1 Jul 2009 – 30 Jun 2010156
1 Jul 2008 – 30 Jun 2009159
1 Jul 2007 – 30 Jun 2008167
1 Jul 2006 – 30 Jun 2007198 Late
1 Jul 2005 – 30 Jun 2006164

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOPer Emil Hasselbalch Stakemann
CEOThomas Willemoes Sørensen
CEOAnne Marie Pedersen
CEOUffe Thorlacius
Owner (100%)Niels BahnerCurrent
Owner (100%)Anne Marie Pedersen
Owner (100%)Boet efter Anne Marie Pedersen
AuditorBDO Statsautoriseret RevisionspartnerselskabCurrent
AuditorErik Tronborg Andersen
AuditorOle Alstrøm
AuditorMikael Søfeldt Lundqvist
AuditorI/S AF 17. OKTOBER, STATSAUTORISEREDE REVISORER
AuditorBDO Holding VII, statsautoriseret revisionsaktieselskab
FounderA/S PSE NR. 1285Current

The CEOs' other companies

Per Emil Hasselbalch Stakemann – 45 other companies, of which 45 bankrupt

Thomas Willemoes Sørensen – 5 other companies, of which 1 bankrupt

Anne Marie Pedersen – 4 other companies

Uffe Thorlacius – 30 other companies, of which 5 bankrupt

Address history (3 moves)

c/o Niels Bahner, Ahlmanns Alle 2, 4. tv, 2900 Hellerup
c/o Advodan Lyngby, Toftebæksvej 2, 2800 Kongens Lyngby
c/o Pedersen, Ahlmanns Alle 2, 4. tv, 2900 Hellerup
Strandvejen 140, st., 2900 Hellerup

Former names

BRAND NEW ApS – now
AMP CONSULT ApS –
JOBDESIGN ApS –
ApS SPKR NR. 2032 –

Employees per year

Number of employees at BRAND NEW ApS per year121997: 219971998: 219981999: 019992003: 120032004: 120042011: 120112012: 02012

Other companies at the same address

Similar companies in Gentofte

Questions and answers about BRAND NEW ApS

Has BRAND NEW ApS gone bankrupt?

No, BRAND NEW ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of BRAND NEW ApS?

Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.1 times the average for Danish companies.

Who is the auditor of BRAND NEW ApS?

BRAND NEW ApS most recently used BDO Statsautoriseret Revisionspartnerselskab.

When was BRAND NEW ApS founded?

BRAND NEW ApS was founded on 1 March 1988.

What is the equity of BRAND NEW ApS?

Equity was DKK 169k according to the annual report for the period ending 30 June 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.