NEW PRSONA LTD

Company number 15351112 · Active

NEW PRSONA LTD is a private limited company registered in LONDON, United Kingdom, incorporated on 14 Dec 2023. Its registered activity is buying and selling of own real estate. Its latest published accounts for the period ending 31 Dec 2025 show equity of £2,687, total assets of £456k. It has filed 2 sets of accounts, 1 of them after the deadline. Our model estimates a 0.00 % probability that it becomes insolvent within 12 months, 0.0 times the average for active companies (low risk).

Insolvency risk, next 12 months

0.00 %
Low risk
Lowest riskHighest risk

Higher than 0 % of active companies in the United Kingdom. 0.0× the average annual insolvency rate (0.12 %).

Raises the risk

Total assets (log)3.0×5.45007–6.05274 · 0.34 % became insolvent
Equity ratio2.4×0.00404851–0.289275 · 0.28 % became insolvent
Equity change ÷ assets2.3×-0.123359–0 · 0.26 % became insolvent
Share of filings late2.3×0.333333–0.666667 · 0.26 % became insolvent
Late filings1.8×1–2 · 0.21 % became insolvent
Accounts type1.6×balance sheet only · 0.18 % became insolvent

Lowers the risk

Company age (years)0.0×1.728–6.256 · 0.00 % became insolvent
Current liabilities ÷ assets0.3×< 0.010552 · 0.03 % became insolvent
Industry0.3×68 · 0.04 % became insolvent
Region0.4×WC · 0.05 % became insolvent
Accounts filed0.5×0–3 · 0.06 % became insolvent
Equity (signed log)0.6×0.30103–3.52776 · 0.07 % became insolvent

Each factor compares companies in the same group (for example the same age band) with the average. The score is a statistical estimate from public data (model AUC 0.99, trained 8 Nov 2026), not a credit rating. How it works.

Company details

Company number
15351112 · official register
Status
Active
Legal form
Private Limited Company
Incorporated
14 Dec 2023 (3 years)
Registered address
WC2H 9JQ LONDON
Postcode area
London West Central
Activity
68100 Buying and selling of own real estate
Industry
Real estate activities
Accounts overdue
No

Insolvency and register events

No insolvency or liquidation events on record.

Annual accounts GBP

Period endPublishedTurnoverResultEquityTotal assetsCurrent liabilitiesCashEmployees
31 Dec 20251 Oct 2026– –£2,687£456k £0–1
31 Dec 202415 Oct 2025– –£47k£415k £0–1

As published. Small companies often file a balance sheet only, so turnover and result can be missing.

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Questions about NEW PRSONA LTD

What is the company number of NEW PRSONA LTD?

NEW PRSONA LTD is registered under company number 15351112 in the official register of United Kingdom. View it at the official register.

Is NEW PRSONA LTD still active?

Yes. NEW PRSONA LTD is registered as active (status: Active).

Has NEW PRSONA LTD gone bankrupt or into insolvency?

No insolvency, bankruptcy or administration is recorded for NEW PRSONA LTD in the official data.

How likely is NEW PRSONA LTD to become insolvent?

Our model estimates a 0.00 % probability that NEW PRSONA LTD becomes insolvent within the next 12 months (low risk). That is higher than 0 % of active companies in the United Kingdom.

When was NEW PRSONA LTD founded?

NEW PRSONA LTD was incorporated on 14 Dec 2023.

Where is NEW PRSONA LTD registered?

NEW PRSONA LTD's registered address is in WC2H 9JQ LONDON (London West Central), United Kingdom.

What do the latest accounts of NEW PRSONA LTD show?

The latest published accounts (period ending 31 Dec 2025) show equity of £2,687, total assets of £456k, 1 employees.

Data: Companies House – Free Company Data Product, Accounts Data Product, Public Data API (Contains public sector information licensed under the Open Government Licence v3.0.). Last updated 8 Nov 2026.