PRIME DIRECTION LIMITED

Company number 09942292 · Active (Active - Proposal to Strike off)

PRIME DIRECTION LIMITED is a private limited company registered in LONDON, United Kingdom, incorporated on 8 Jan 2016. Its registered activity is business and domestic software development. Its latest published accounts for the period ending 31 Jan 2021 show equity of −£100k, total assets of £21k. It has filed 2 sets of accounts, 2 of them after the deadline. Our model estimates a 0.25 % probability that it becomes insolvent within 12 months, 2.2 times the average for active companies (high risk).

Insolvency risk, next 12 months

0.25 %
High risk
Lowest riskHighest risk

Higher than 94 % of active companies in the United Kingdom. 2.2× the average annual insolvency rate (0.12 %).

Raises the risk

Equity (signed log)4.0×< -4.26854 · 0.47 % became insolvent
Filing delay of last accounts (days)3.7×≥ 321 · 0.43 % became insolvent
Share of filings late3.6×≥ 0.666667 · 0.42 % became insolvent
Days since last period end3.2×≥ 642 · 0.37 % became insolvent
Late filings2.5×≥ 2 · 0.29 % became insolvent
Negative equity2.3×1 · 0.27 % became insolvent

Lowers the risk

Accounts filed0.5×0–3 · 0.06 % became insolvent
Region0.6×N · 0.08 % became insolvent
Cash ÷ assets0.9×0.578498–0.951833 · 0.10 % became insolvent

Each factor compares companies in the same group (for example the same age band) with the average. The score is a statistical estimate from public data (model AUC 0.99, trained 8 Nov 2026), not a credit rating. How it works.

Company details

Company number
09942292 · official register
Status
Active - Proposal to Strike off
Legal form
Private Limited Company
Incorporated
8 Jan 2016 (11 years)
Registered address
N3 2LT LONDON
Postcode area
London North
Activity
62012 Business and domestic software development
Industry
Computer programming and consultancy
Accounts overdue
Yes

Insolvency and register events

No insolvency or liquidation events on record.

Annual accounts GBP

Period endPublishedTurnoverResultEquityTotal assetsCurrent liabilitiesCashEmployees
31 Jan 202115 Apr 2022– –−£100k£21k £121k£20k1
31 Jan 202015 May 2021– –−£42k£59k £100k£58k1

As published. Small companies often file a balance sheet only, so turnover and result can be missing.

Similar companies in London North

Questions about PRIME DIRECTION LIMITED

What is the company number of PRIME DIRECTION LIMITED?

PRIME DIRECTION LIMITED is registered under company number 09942292 in the official register of United Kingdom. View it at the official register.

Is PRIME DIRECTION LIMITED still active?

Yes. PRIME DIRECTION LIMITED is registered as active (status: Active - Proposal to Strike off).

Has PRIME DIRECTION LIMITED gone bankrupt or into insolvency?

No insolvency, bankruptcy or administration is recorded for PRIME DIRECTION LIMITED in the official data.

How likely is PRIME DIRECTION LIMITED to become insolvent?

Our model estimates a 0.25 % probability that PRIME DIRECTION LIMITED becomes insolvent within the next 12 months (high risk). That is higher than 94 % of active companies in the United Kingdom.

When was PRIME DIRECTION LIMITED founded?

PRIME DIRECTION LIMITED was incorporated on 8 Jan 2016.

Where is PRIME DIRECTION LIMITED registered?

PRIME DIRECTION LIMITED's registered address is in N3 2LT LONDON (London North), United Kingdom.

What do the latest accounts of PRIME DIRECTION LIMITED show?

The latest published accounts (period ending 31 Jan 2021) show equity of −£100k, total assets of £21k, 1 employees.

Data: Companies House – Free Company Data Product, Accounts Data Product, Public Data API (Contains public sector information licensed under the Open Government Licence v3.0.). Last updated 8 Nov 2026.