HARD DISCOUNT DIRECT LTD
Company number 09422201 · Active (Active - Proposal to Strike off)
HARD DISCOUNT DIRECT LTD is a private limited company registered in CARDIFF, United Kingdom, incorporated on 4 Feb 2015. Its registered activity is retail sale via mail order houses or via internet. Its latest published accounts for the period ending 28 Feb 2022 show equity of −£15k, total assets of £51k. It has filed 3 sets of accounts. Our model estimates a 0.08 % probability that it becomes insolvent within 12 months, 0.7 times the average for active companies (low risk).
Insolvency risk, next 12 months
Higher than 92 % of active companies in the United Kingdom. 0.7× the average annual insolvency rate (0.12 %).
Raises the risk
Lowers the risk
Each factor compares companies in the same group (for example the same age band) with the average. The score is a statistical estimate from public data (model AUC 0.99, trained 8 Nov 2026), not a credit rating. How it works.
Company details
- Company number
- 09422201 · official register
- Status
- Active - Proposal to Strike off
- Legal form
- Private Limited Company
- Incorporated
- 4 Feb 2015 (12 years)
- Registered address
- CF14 8LH CARDIFF
- Postcode area
- Cardiff
- Activity
- 47910 Retail sale via mail order houses or via Internet
- Industry
- Retail trade
- Accounts overdue
- Yes
Insolvency and register events
No insolvency or liquidation events on record.
Annual accounts GBP
| Period end | Published | Turnover | Result | Equity | Total assets | Current liabilities | Cash | Employees |
|---|---|---|---|---|---|---|---|---|
| 28 Feb 2022 | 15 Nov 2022 | – | – | −£15k | £51k | £35k | – | 1 |
| 28 Feb 2021 | 15 Oct 2021 | – | – | £16k | £96k | £47k | – | 1 |
| 29 Feb 2020 | 15 Aug 2020 | – | – | £11k | £83k | £72k | – | 1 |
As published. Small companies often file a balance sheet only, so turnover and result can be missing.
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Questions about HARD DISCOUNT DIRECT LTD
What is the company number of HARD DISCOUNT DIRECT LTD?
HARD DISCOUNT DIRECT LTD is registered under company number 09422201 in the official register of United Kingdom. View it at the official register.
Is HARD DISCOUNT DIRECT LTD still active?
Yes. HARD DISCOUNT DIRECT LTD is registered as active (status: Active - Proposal to Strike off).
Has HARD DISCOUNT DIRECT LTD gone bankrupt or into insolvency?
No insolvency, bankruptcy or administration is recorded for HARD DISCOUNT DIRECT LTD in the official data.
How likely is HARD DISCOUNT DIRECT LTD to become insolvent?
Our model estimates a 0.08 % probability that HARD DISCOUNT DIRECT LTD becomes insolvent within the next 12 months (low risk). That is higher than 92 % of active companies in the United Kingdom.
When was HARD DISCOUNT DIRECT LTD founded?
HARD DISCOUNT DIRECT LTD was incorporated on 4 Feb 2015.
Where is HARD DISCOUNT DIRECT LTD registered?
HARD DISCOUNT DIRECT LTD's registered address is in CF14 8LH CARDIFF (Cardiff), United Kingdom.
What do the latest accounts of HARD DISCOUNT DIRECT LTD show?
The latest published accounts (period ending 28 Feb 2022) show equity of −£15k, total assets of £51k, 1 employees.
Data: Companies House – Free Company Data Product, Accounts Data Product, Public Data API (Contains public sector information licensed under the Open Government Licence v3.0.). Last updated 8 Nov 2026.