ASB DIRECT LIMITED
Company number 08731508 · Active
ASB DIRECT LIMITED is a private limited company registered in WATFORD, United Kingdom, incorporated on 14 Oct 2013. Its registered activity is retail sale via mail order houses or via internet. Its latest published accounts for the period ending 31 Oct 2025 show equity of £83k, total assets of £90k. It has filed 7 sets of accounts, 2 of them after the deadline. Our model estimates a 0.03 % probability that it becomes insolvent within 12 months, 0.2 times the average for active companies (low risk).
Insolvency risk, next 12 months
Higher than 87 % of active companies in the United Kingdom. 0.2× the average annual insolvency rate (0.12 %).
Raises the risk
Lowers the risk
Each factor compares companies in the same group (for example the same age band) with the average. The score is a statistical estimate from public data (model AUC 0.99, trained 8 Nov 2026), not a credit rating. How it works.
Company details
- Company number
- 08731508 · official register
- Status
- Active
- Legal form
- Private Limited Company
- Incorporated
- 14 Oct 2013 (13 years)
- Registered address
- WD19 6TT WATFORD
- Postcode area
- Watford
- Activity
- 47910 Retail sale via mail order houses or via Internet
- Industry
- Retail trade
- Accounts overdue
- No
Insolvency and register events
No insolvency or liquidation events on record.
Annual accounts GBP
| Period end | Published | Turnover | Result | Equity | Total assets | Current liabilities | Cash | Employees |
|---|---|---|---|---|---|---|---|---|
| 31 Oct 2025 | 3 Nov 2026 | – | – | £83k | £90k | £7,118 | £90k | 1 |
| 31 Oct 2024 | 15 Jul 2025 | – | – | £182k | £242k | £60k | £245k | 1 |
| 31 Oct 2023 | 15 Jul 2024 | – | – | £200k | £248k | £49k | £122k | 1 |
| 31 Oct 2022 | 15 Jul 2023 | – | – | £216k | £243k | £27k | £57k | 1 |
| 31 Oct 2021 | 15 Jul 2022 | – | – | £223k | £238k | £15k | £206k | 1 |
| 31 Oct 2020 | 15 Jul 2021 | – | – | £210k | £156k | £55k | £138k | 1 |
| 31 Oct 2019 | 15 Oct 2020 | – | – | £151k | £435k | £284k | £416k | 1 |
As published. Small companies often file a balance sheet only, so turnover and result can be missing.
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Questions about ASB DIRECT LIMITED
What is the company number of ASB DIRECT LIMITED?
ASB DIRECT LIMITED is registered under company number 08731508 in the official register of United Kingdom. View it at the official register.
Is ASB DIRECT LIMITED still active?
Yes. ASB DIRECT LIMITED is registered as active (status: Active).
Has ASB DIRECT LIMITED gone bankrupt or into insolvency?
No insolvency, bankruptcy or administration is recorded for ASB DIRECT LIMITED in the official data.
How likely is ASB DIRECT LIMITED to become insolvent?
Our model estimates a 0.03 % probability that ASB DIRECT LIMITED becomes insolvent within the next 12 months (low risk). That is higher than 87 % of active companies in the United Kingdom.
When was ASB DIRECT LIMITED founded?
ASB DIRECT LIMITED was incorporated on 14 Oct 2013.
Where is ASB DIRECT LIMITED registered?
ASB DIRECT LIMITED's registered address is in WD19 6TT WATFORD (Watford), United Kingdom.
What do the latest accounts of ASB DIRECT LIMITED show?
The latest published accounts (period ending 31 Oct 2025) show equity of £83k, total assets of £90k, 1 employees.
Data: Companies House – Free Company Data Product, Accounts Data Product, Public Data API (Contains public sector information licensed under the Open Government Licence v3.0.). Last updated 8 Nov 2026.