AS DIRECT LIMITED
Company number 07785793 · Active (Active - Proposal to Strike off)
AS DIRECT LIMITED is a private limited company registered in HAYES, United Kingdom, incorporated on 26 Sep 2011. Its registered activity is retail sale via mail order houses or via internet. Its latest published accounts for the period ending 2 May 2025 show equity of £90k, total assets of £92k. It has filed 7 sets of accounts, 5 of them after the deadline. Our model estimates a 0.01 % probability that it becomes insolvent within 12 months, 0.0 times the average for active companies (low risk).
Insolvency risk, next 12 months
Higher than 80 % of active companies in the United Kingdom. 0.0× the average annual insolvency rate (0.12 %).
Raises the risk
Lowers the risk
Each factor compares companies in the same group (for example the same age band) with the average. The score is a statistical estimate from public data (model AUC 0.99, trained 8 Nov 2026), not a credit rating. How it works.
Company details
- Company number
- 07785793 · official register
- Status
- Active - Proposal to Strike off
- Legal form
- Private Limited Company
- Incorporated
- 26 Sep 2011 (15 years)
- Registered address
- UB4 0AP HAYES
- Postcode area
- Southall
- Activity
- 47910 Retail sale via mail order houses or via Internet
- Industry
- Retail trade
- Accounts overdue
- No
Insolvency and register events
No insolvency or liquidation events on record.
Annual accounts GBP
| Period end | Published | Turnover | Result | Equity | Total assets | Current liabilities | Cash | Employees |
|---|---|---|---|---|---|---|---|---|
| 2 May 2025 | 15 Jul 2025 | – | – | £90k | £92k | £46k | – | 1 |
| 30 Sep 2024 | 15 Jul 2025 | – | – | £84k | £792 | £40k | – | 1 |
| 30 Sep 2023 | 15 Jan 2025 | – | – | £85k | £0 | £40k | – | 1 |
| 30 Sep 2022 | 15 Oct 2023 | – | – | £4,585 | £60k | £3,951 | – | 1 |
| 30 Sep 2021 | 15 Sep 2022 | – | – | £2,745 | £55k | £0 | – | 0 |
| 30 Sep 2020 | 15 Jun 2021 | – | – | £1,591 | £4,495 | £2,904 | – | 0 |
| 30 Sep 2019 | 15 Sep 2020 | – | – | −£4,335 | £298 | £4,633 | – | 0 |
As published. Small companies often file a balance sheet only, so turnover and result can be missing.
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Questions about AS DIRECT LIMITED
What is the company number of AS DIRECT LIMITED?
AS DIRECT LIMITED is registered under company number 07785793 in the official register of United Kingdom. View it at the official register.
Is AS DIRECT LIMITED still active?
Yes. AS DIRECT LIMITED is registered as active (status: Active - Proposal to Strike off).
Has AS DIRECT LIMITED gone bankrupt or into insolvency?
No insolvency, bankruptcy or administration is recorded for AS DIRECT LIMITED in the official data.
How likely is AS DIRECT LIMITED to become insolvent?
Our model estimates a 0.01 % probability that AS DIRECT LIMITED becomes insolvent within the next 12 months (low risk). That is higher than 80 % of active companies in the United Kingdom.
When was AS DIRECT LIMITED founded?
AS DIRECT LIMITED was incorporated on 26 Sep 2011.
Where is AS DIRECT LIMITED registered?
AS DIRECT LIMITED's registered address is in UB4 0AP HAYES (Southall), United Kingdom.
What do the latest accounts of AS DIRECT LIMITED show?
The latest published accounts (period ending 2 May 2025) show equity of £90k, total assets of £92k, 1 employees.
Data: Companies House – Free Company Data Product, Accounts Data Product, Public Data API (Contains public sector information licensed under the Open Government Licence v3.0.). Last updated 9 Nov 2026.