CHOOSE WHERE LTD.

Company number 07749981 · Active (Active - Proposal to Strike off)

CHOOSE WHERE LTD. is a private limited company registered in NEWBURY, United Kingdom, incorporated on 23 Aug 2011. Its registered activity is other reservation service activities n.e.c.. Its latest published accounts for the period ending 31 Dec 2022 show equity of £19k, total assets of £211k. It has filed 5 sets of accounts, 4 of them after the deadline. Our model estimates a 0.07 % probability that it becomes insolvent within 12 months, 0.6 times the average for active companies (low risk).

Insolvency risk, next 12 months

0.07 %
Low risk
Lowest riskHighest risk

Higher than 91 % of active companies in the United Kingdom. 0.6× the average annual insolvency rate (0.12 %).

Raises the risk

Share of filings late3.6×≥ 0.666667 · 0.42 % became insolvent
Company age (years)3.3×12.986–22.502 · 0.38 % became insolvent
Days since last period end3.2×≥ 642 · 0.37 % became insolvent
Accounts filed2.9×3–6 · 0.34 % became insolvent
Late filings2.5×≥ 2 · 0.29 % became insolvent
Total assets (log)2.4×4.74546–5.45007 · 0.28 % became insolvent

Lowers the risk

Region0.6×RG · 0.07 % became insolvent
Current ratio0.7×< 0.0828928 · 0.08 % became insolvent
Industry0.8×79 · 0.09 % became insolvent

Each factor compares companies in the same group (for example the same age band) with the average. The score is a statistical estimate from public data (model AUC 0.99, trained 8 Nov 2026), not a credit rating. How it works.

Company details

Company number
07749981 · official register
Status
Active - Proposal to Strike off
Legal form
Private Limited Company
Incorporated
23 Aug 2011 (15 years)
Registered address
RG20 8QR NEWBURY
Postcode area
Reading
Activity
79909 Other reservation service activities n.e.c.
Industry
Travel agencies and tour operators
Accounts overdue
Yes

Insolvency and register events

No insolvency or liquidation events on record.

Annual accounts GBP

Period endPublishedTurnoverResultEquityTotal assetsCurrent liabilitiesCashEmployees
31 Dec 202215 Nov 2023– –£19k£211k £49k–2
31 Dec 202115 Dec 2022– –£42k£227k £75k–2
31 Dec 202015 Apr 2021– –£71k£227k £74k–2
31 Dec 201915 Mar 2021– –£81k£208k £68k–2
31 Dec 201815 Jan 2020– –£89k£113k £34k––

As published. Small companies often file a balance sheet only, so turnover and result can be missing.

Similar companies in Reading

Questions about CHOOSE WHERE LTD.

What is the company number of CHOOSE WHERE LTD.?

CHOOSE WHERE LTD. is registered under company number 07749981 in the official register of United Kingdom. View it at the official register.

Is CHOOSE WHERE LTD. still active?

Yes. CHOOSE WHERE LTD. is registered as active (status: Active - Proposal to Strike off).

Has CHOOSE WHERE LTD. gone bankrupt or into insolvency?

No insolvency, bankruptcy or administration is recorded for CHOOSE WHERE LTD. in the official data.

How likely is CHOOSE WHERE LTD. to become insolvent?

Our model estimates a 0.07 % probability that CHOOSE WHERE LTD. becomes insolvent within the next 12 months (low risk). That is higher than 91 % of active companies in the United Kingdom.

When was CHOOSE WHERE LTD. founded?

CHOOSE WHERE LTD. was incorporated on 23 Aug 2011.

Where is CHOOSE WHERE LTD. registered?

CHOOSE WHERE LTD.'s registered address is in RG20 8QR NEWBURY (Reading), United Kingdom.

What do the latest accounts of CHOOSE WHERE LTD. show?

The latest published accounts (period ending 31 Dec 2022) show equity of £19k, total assets of £211k, 2 employees.

Data: Companies House – Free Company Data Product, Accounts Data Product, Public Data API (Contains public sector information licensed under the Open Government Licence v3.0.). Last updated 8 Nov 2026.