IDEAL DIRECT LIMITED
Company number 04183585 · Active
IDEAL DIRECT LIMITED is a private limited company registered in ROCHESTER, United Kingdom, incorporated on 20 Mar 2001. Its registered activity is retail sale via mail order houses or via internet. Its latest published accounts for the period ending 30 Sep 2025 show equity of £2.6m, total assets of £3.6m. It has filed 7 sets of accounts. Our model estimates a 0.00 % probability that it becomes insolvent within 12 months, 0.0 times the average for active companies (low risk).
Insolvency risk, next 12 months
Higher than 76 % of active companies in the United Kingdom. 0.0× the average annual insolvency rate (0.12 %).
Raises the risk
Lowers the risk
Each factor compares companies in the same group (for example the same age band) with the average. The score is a statistical estimate from public data (model AUC 0.99, trained 8 Nov 2026), not a credit rating. How it works.
Company details
- Company number
- 04183585 · official register
- Status
- Active
- Legal form
- Private Limited Company
- Incorporated
- 20 Mar 2001 (26 years)
- Registered address
- ME2 2LS ROCHESTER
- Postcode area
- Rochester
- Activity
- 47910 Retail sale via mail order houses or via Internet
- Industry
- Retail trade
- Accounts overdue
- No
Insolvency and register events
No insolvency or liquidation events on record.
Annual accounts GBP
| Period end | Published | Turnover | Result | Equity | Total assets | Current liabilities | Cash | Employees |
|---|---|---|---|---|---|---|---|---|
| 30 Sep 2025 | 15 Jun 2026 | – | – | £2.6m | £3.6m | £1.0m | £481k | 7 |
| 30 Sep 2024 | 15 Jun 2025 | – | – | £2.9m | £3.8m | £907k | £885k | 7 |
| 30 Sep 2023 | 15 Jun 2024 | – | – | £3.1m | £4.0m | £877k | £218k | 7 |
| 30 Sep 2022 | 15 Jun 2023 | – | – | £2.8m | £3.4m | £636k | £636k | 7 |
| 30 Sep 2021 | 15 Jun 2022 | – | – | £2.5m | £3.6m | £1.1m | £474k | 6 |
| 30 Sep 2020 | 15 Jun 2021 | – | – | £2.2m | £3.4m | £1.2m | £1.2m | 6 |
| 30 Sep 2019 | 15 Jun 2020 | – | – | £1.8m | £2.5m | £761k | £1.4m | – |
As published. Small companies often file a balance sheet only, so turnover and result can be missing.
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Questions about IDEAL DIRECT LIMITED
What is the company number of IDEAL DIRECT LIMITED?
IDEAL DIRECT LIMITED is registered under company number 04183585 in the official register of United Kingdom. View it at the official register.
Is IDEAL DIRECT LIMITED still active?
Yes. IDEAL DIRECT LIMITED is registered as active (status: Active).
Has IDEAL DIRECT LIMITED gone bankrupt or into insolvency?
No insolvency, bankruptcy or administration is recorded for IDEAL DIRECT LIMITED in the official data.
How likely is IDEAL DIRECT LIMITED to become insolvent?
Our model estimates a 0.00 % probability that IDEAL DIRECT LIMITED becomes insolvent within the next 12 months (low risk). That is higher than 76 % of active companies in the United Kingdom.
When was IDEAL DIRECT LIMITED founded?
IDEAL DIRECT LIMITED was incorporated on 20 Mar 2001.
Where is IDEAL DIRECT LIMITED registered?
IDEAL DIRECT LIMITED's registered address is in ME2 2LS ROCHESTER (Rochester), United Kingdom.
What do the latest accounts of IDEAL DIRECT LIMITED show?
The latest published accounts (period ending 30 Sep 2025) show equity of £2.6m, total assets of £3.6m, 7 employees.
Data: Companies House – Free Company Data Product, Accounts Data Product, Public Data API (Contains public sector information licensed under the Open Government Licence v3.0.). Last updated 9 Nov 2026.