SALGSOPTIMERING A/S

CVR 66061515 · Public limited company (A/S) · Active · Low risk

SALGSOPTIMERING A/S is a Public limited company (A/S), founded on , based in Ringsted. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.0% over the next 12 months, which is 0.0 times the average for Danish companies. 20 annual reports have been published. The latest annual report (30 Sep 2025) shows equity of DKK 43.5m and a net result of DKK 412k. CEO: Carl Peter Hansen.

Bankruptcy risk for SALGSOPTIMERING A/S

0.0%
probability of bankruptcy within 12 months
Low risk

0.0 × the average (1.41%) · higher risk than 0% of active Danish companies

Lowest riskHighest risk

Increases the risk

CEO's previous bankruptcies1 · bankruptcy rate 14.2%1.6×
Employees (latest year)2–5 · bankruptcy rate 10.3%1.2×

Reduces the risk

Current ratio500%+ · bankruptcy rate 1.5%0.17×
Age (years)20+ yrs · bankruptcy rate 2.0%0.23×
Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
Published annual reports10+ · bankruptcy rate 3.0%0.35×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Number of auditors (historical)3+ · bankruptcy rate 3.7%0.42×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
66061515
Status
Active
Company type
Public limited company (A/S)
Founded
(41 years)
Address
Vigersted Bygade 2
4100 Ringsted
Municipality
Ringsted
Industry
Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 565k
Employees
2 (2018)
Auditor
Beierholm Godkendt Revisionspartnerselskab
Audit opted out
No

Warning signs

Annual reports filed late0 of 30
Missing annual reportNo
Negative equityNo
Equity ratio99.8%
Current ratio54,513%
Moves (last 2 years)0
CEO changes in total2
CEO's previous bankruptcies1
Other companies at the address0
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK -66kDKK -62k
Net profitDKK 412kDKK 3.1m
EquityDKK 43.5mDKK 43.0m
Total assetsDKK 43.5mDKK 43.7m
CashDKK 743k–
Short-term debtDKK 80k–
Tax owedDKK 0–
Avg. employees1–

Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Beierholm.

Filed annual reports

Reporting periodPublishedDays after period end
1 Oct 2024 – 30 Sep 202578
1 Oct 2023 – 30 Sep 202471
1 Oct 2022 – 30 Sep 202374
1 Oct 2021 – 30 Sep 202281
1 Oct 2020 – 30 Sep 202146
1 Oct 2019 – 30 Sep 202054
1 Oct 2018 – 30 Sep 201977
1 Oct 2017 – 30 Sep 201894
1 Oct 2016 – 30 Sep 201752
1 Oct 2015 – 30 Sep 2016101
1 Oct 2014 – 30 Sep 2015105
1 Oct 2013 – 30 Sep 2014108
1 Oct 2012 – 30 Sep 2013109
1 Oct 2011 – 30 Sep 2012100
1 Oct 2010 – 30 Sep 2011117
1 Oct 2009 – 30 Sep 2010104
1 Oct 2008 – 30 Sep 2009118
1 Oct 2007 – 30 Sep 2008107
1 Oct 2006 – 30 Sep 2007101
1 Oct 2005 – 30 Sep 2006130

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOCarl Peter HansenCurrent
CEOCarl Peter Hansen
CEOMariann Hansen
BoardCarl Peter HansenCurrent
BoardMariann HansenCurrent
BoardKarina NicolaisenCurrent
BoardMichael MathiasenCurrent
BoardNiels Wendelboe-Nielsen
BoardFlemming Jørgensen
BoardSøren Pedersen
BoardPeter John Artsøe
Owner (67%)Carl Peter HansenCurrent
Owner (25%)Mariann HansenCurrent
AuditorBeierholm Godkendt RevisionspartnerselskabCurrent
AuditorDELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB
AuditorDELOITTE STATSAUTORISERET REVISIONSAKTIESELSKAB
AuditorEgon Pedersen Revision, Statsautoriseret Revisionsanpartsselskab
AuditorCHRISTIANSEN & ENGELBRECHTSEN REVISIONSFIRMA
AuditorDELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB

The CEOs' other companies

Carl Peter Hansen – 9 other companies, of which 4 bankrupt

Mariann Hansen – 6 other companies, of which 3 bankrupt

Address history (3 moves)

Vigersted Bygade 2, 4100 Ringsted
Vigersted Bygade 2, 4100 Ringsted
Ågerupvej 141, 4140 Borup
Køgevej 28, 2630 Taastrup

Former names

SALGSOPTIMERING A/S – now
CARL HANSENS DENMARK A/S –
SALGS OPTIMERING A/S –
AKTIESELSKABET AF 22.SEPTEMBER 1987 –
CHRISTIANSHAVNS REKLAMEBUREAU A/S –

Employees per year

Number of employees at SALGSOPTIMERING A/S per year122011: 220112012: 220122013: 220132014: 220142015: 220152016: 220162017: 220172018: 22018

Similar companies in Ringsted

Questions and answers about SALGSOPTIMERING A/S

Has SALGSOPTIMERING A/S gone bankrupt?

No, SALGSOPTIMERING A/S is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of SALGSOPTIMERING A/S?

Our model estimates a bankruptcy risk of 0.0% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.

Who is the CEO of SALGSOPTIMERING A/S?

Carl Peter Hansen is the CEO of SALGSOPTIMERING A/S.

Who is the auditor of SALGSOPTIMERING A/S?

SALGSOPTIMERING A/S most recently used Beierholm Godkendt Revisionspartnerselskab.

When was SALGSOPTIMERING A/S founded?

SALGSOPTIMERING A/S was founded on 8 November 1984.

What is the equity of SALGSOPTIMERING A/S?

Equity was DKK 43.5m according to the annual report for the period ending 30 September 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.