DANA LOYALTY ApS
CVR 45244806 · Private limited company (ApS) · Active · Low risk
DANA LOYALTY ApS is a Private limited company (ApS), founded on , based in Kolding. The company is registered in the industry agenturhandel med ikke-specialiseret varesortiment. Our model estimates a bankruptcy risk of 0.5% over the next 12 months, which is 0.4 times the average for Danish companies. 1 annual report has been published. The latest annual report (31 Dec 2025) shows equity of DKK 212k and a net result of DKK 172k. CEO: Melena Jørgensen.
Bankruptcy risk for DANA LOYALTY ApS
0.4 × the average (1.41%) · higher risk than 60% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 45244806
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (1 years)
- Address
- Opalvej 4
6000 Kolding - Municipality
- Kolding
- Industry
- Agenturhandel med ikke-specialiseret varesortiment (461900)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr - Share capital
- DKK 40k
- Auditor
- BDO Statsautoriseret Revisionspartnerselskab
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 0 of 1 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 64.5% |
| Current ratio | 282% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 1 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 |
|---|---|
| Gross profit | DKK 1.1m |
| Net profit | DKK 172k |
| Equity | DKK 212k |
| Total assets | DKK 328k |
| Cash | DKK 155k |
| Short-term debt | DKK 116k |
| Avg. employees | 1 |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · BDO Statsautoriseret Revisionspartnerselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Dec 2024 – 31 Dec 2025 | 79 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Melena Jørgensen | Current | |
| Owner (100%) | Melena Jørgensen Holding ApS | Current | |
| Founder | Melena Jørgensen Holding ApS | Current |
The CEOs' other companies
Melena Jørgensen – 1 other companies
- Melena Jørgensen Holding ApS Active
Address history (0 moves)
| Opalvej 4, 6000 Kolding |
Other companies at the same address
- Melena Jørgensen Holding ApS Active
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Questions and answers about DANA LOYALTY ApS
Has DANA LOYALTY ApS gone bankrupt?
No, DANA LOYALTY ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of DANA LOYALTY ApS?
Our model estimates a bankruptcy risk of 0.5% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.
Who is the CEO of DANA LOYALTY ApS?
Melena Jørgensen is the CEO of DANA LOYALTY ApS.
Who is the auditor of DANA LOYALTY ApS?
DANA LOYALTY ApS most recently used BDO Statsautoriseret Revisionspartnerselskab.
When was DANA LOYALTY ApS founded?
DANA LOYALTY ApS was founded on 28 November 2024.
What is the equity of DANA LOYALTY ApS?
Equity was DKK 212k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.