Noui Noui ApS

CVR 45109860 · Private limited company (ApS) · Active · Very high risk

Noui Noui ApS is a Private limited company (ApS), founded on , based in København Ø. The company is registered in the industry detailhandel med andre nye varer. Our model estimates a bankruptcy risk of 17.0% over the next 12 months, which is 12.0 times the average for Danish companies. 1 annual report has been published, of which 1 more than six months after the end of the financial year. The latest annual report (30 Sep 2025) shows equity of DKK -201k and a net result of DKK -241k. CEO: Laura Traver-Herold, Julie Kristine Rømmesgaard Poulsen.

Bankruptcy risk for Noui Noui ApS

17.0%
probability of bankruptcy within 12 months
Very high risk

12.0 × the average (1.41%) · higher risk than 99% of active Danish companies

Lowest riskHighest risk

Increases the risk

Share of late annual reports75%+ · bankruptcy rate 29.8%3.4×
Age (years)2 yrs · bankruptcy rate 18.9%2.1×
Published annual reports1 · bankruptcy rate 18.7%2.1×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Equity ratio-50%–0% · bankruptcy rate 14.8%1.7×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×

Reduces the risk

Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Number of CEOs2 · bankruptcy rate 5.7%0.65×
Return on assets-20%–0% · bankruptcy rate 6.2%0.70×
Going-concern uncertaintyNo · bankruptcy rate 6.4%0.73×
Industry changes1 · bankruptcy rate 6.5%0.74×
Qualification / emphasis of matterNo · bankruptcy rate 7.1%0.80×
Missed filing deadlines0 · bankruptcy rate 7.1%0.81×
CEO's other companies1 · bankruptcy rate 7.3%0.83×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
45109860
Status
Active
Company type
Private limited company (ApS)
Founded
(2 years)
Address
c/o Laura Herold, Steen Billes Gade 6, 4. th
2100 København Ø
Municipality
København
Industry
Detailhandel med andre nye varer (477800)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 40k
Audit opted out
Yes

Warning signs

Annual reports filed late1 of 1
Missing annual reportNo
Negative equityYes
Equity ratio-12.8%
Current ratio89%
Moves (last 2 years)1
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address1
Going-concern uncertaintyNo

Financials and key figures

Financial year2025
Gross profitDKK -14k
Net profitDKK -241k
EquityDKK -201k
Total assetsDKK 1.6m
Short-term debtDKK 1.8m
Avg. employees0

Latest annual report: Reporting class B · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
30 Sep 2024 – 30 Sep 2025185 Late

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOLaura Traver-HeroldCurrent
CEOJulie Kristine Rømmesgaard PoulsenCurrent
Owner (100%)JULA Holding ApSCurrent
FounderJULA Holding ApSCurrent

The CEOs' other companies

Laura Traver-Herold – 1 other companies

Julie Kristine Rømmesgaard Poulsen – 1 other companies

Address history (1 moves)

c/o Laura Herold, Steen Billes Gade 6, 4. th, 2100 København Ø
Steen Billes Gade 6, 4. th, 2100 København Ø

Other companies at the same address

Similar companies in København

Questions and answers about Noui Noui ApS

Has Noui Noui ApS gone bankrupt?

No, Noui Noui ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Noui Noui ApS?

Our model estimates a bankruptcy risk of 17.0% over the next 12 months (very high risk), which is 12.0 times the average for Danish companies.

Who is the CEO of Noui Noui ApS?

Laura Traver-Herold, Julie Kristine Rømmesgaard Poulsen are the CEOs of Noui Noui ApS.

When was Noui Noui ApS founded?

Noui Noui ApS was founded on 30 September 2024.

What is the equity of Noui Noui ApS?

Equity was DKK -201k according to the annual report for the period ending 30 September 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.