The Prince Webshop ApS
CVR 44518066 · Private limited company (ApS) · Active · Very high risk
The Prince Webshop ApS is a Private limited company (ApS), founded on , based in Store Heddinge. The company is registered in the industry detailhandel med ure og smykker. Our model estimates a bankruptcy risk of 7.8% over the next 12 months, which is 5.6 times the average for Danish companies. 2 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 533k and a net result of DKK 315k. CEO: Annie St John Hansen.
Bankruptcy risk for The Prince Webshop ApS
5.6 × the average (1.41%) · higher risk than 96% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 44518066
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (2 years)
- Address
- Holtug Strandvej 24
4660 Store Heddinge - Municipality
- Stevns
- Industry
- Detailhandel med ure og smykker (477700)
Bankruptcies in the industry: Tøjforretninger - Share capital
- DKK 40k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 1 of 2 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 47.0% |
| Current ratio | 189% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 2 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 1 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 676k | DKK 453k |
| Net profit | DKK 315k | DKK 177k |
| Equity | DKK 533k | DKK 217k |
| Total assets | DKK 1.1m | DKK 1.1m |
| Cash | DKK 8,119 | DKK 26k |
| Short-term debt | DKK 602k | DKK 886k |
| Tax owed | DKK 93k | DKK 55k |
Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 174 | ||
| 21 Dec 2023 – 31 Dec 2024 | 198 | Late |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Annie St John Hansen | Current | |
| CEO | Erik Kurt Hansen | ||
| Board | Erik Kurt Hansen | Current | |
| Owner (100%) | Prøvestenen Invest ApS | Current | |
| Founder | Prøvestenen Invest ApS | Current |
The CEOs' other companies
Erik Kurt Hansen – 1 other companies
- Prøvestenen Invest ApS Active
Address history (0 moves)
| Holtug Strandvej 24, 4660 Store Heddinge |
Other companies at the same address
- Prøvestenen Invest ApS Active
Similar companies in Stevns
- Scandisuit ApS Karise
Questions and answers about The Prince Webshop ApS
Has The Prince Webshop ApS gone bankrupt?
No, The Prince Webshop ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of The Prince Webshop ApS?
Our model estimates a bankruptcy risk of 7.8% over the next 12 months (very high risk), which is 5.6 times the average for Danish companies.
Who is the CEO of The Prince Webshop ApS?
Annie St John Hansen is the CEO of The Prince Webshop ApS.
When was The Prince Webshop ApS founded?
The Prince Webshop ApS was founded on 21 December 2023.
What is the equity of The Prince Webshop ApS?
Equity was DKK 533k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.