Strategy & Performance, Inc. ApS

CVR 44495651 · Private limited company (ApS) · Active · Medium risk

Strategy & Performance, Inc. ApS is a Private limited company (ApS), founded on , based in Hillerød. The company is registered in the industry virksomhedsrådgivning og anden ledelsesrådgivning. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 2 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (30 Nov 2025) shows equity of DKK 22k and a net result of DKK -4,641. CEO: Per Barrett-Eriksen, Sine Barrett-Madsen.

Bankruptcy risk for Strategy & Performance, Inc. ApS

1.4%
probability of bankruptcy within 12 months
Medium risk

1.0 × the average (1.41%) · higher risk than 77% of active Danish companies

Lowest riskHighest risk

Increases the risk

Age (years)2 yrs · bankruptcy rate 18.9%2.1×
Share of late annual reports50%–75% · bankruptcy rate 18.4%2.1×
Published annual reports2 · bankruptcy rate 16.7%1.9×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Annual reports filed late1 · bankruptcy rate 11.3%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×

Reduces the risk

Gross profit growth10%–30% · bankruptcy rate 4.5%0.51×
Negative equityNo · bankruptcy rate 5.1%0.58×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Number of CEOs2 · bankruptcy rate 5.7%0.65×
Return on assets-20%–0% · bankruptcy rate 6.2%0.70×
Going-concern uncertaintyNo · bankruptcy rate 6.4%0.73×
Industry changes1 · bankruptcy rate 6.5%0.74×
Equity ratio20%–40% · bankruptcy rate 6.9%0.79×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
44495651
Status
Active
Company type
Private limited company (ApS)
Founded
(2 years)
Address
Rådhusstræde 18
3400 Hillerød
Municipality
Hillerød
Industry
Virksomhedsrådgivning og anden ledelsesrådgivning (702000)
Bankruptcies in the industry: Virksomhedsrådgivning og anden rådgivning om driftsledelse
Share capital
DKK 40k
Audit opted out
Yes

Warning signs

Annual reports filed late1 of 2
Missing annual reportNo
Negative equityNo
Equity ratio24.6%
Current ratio125%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address0
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 705kDKK 703k
Net profitDKK -4,641DKK -13k
EquityDKK 22kDKK 27k
Total assetsDKK 89kDKK 118k
CashDKK 21kDKK 49k
Short-term debtDKK 67kDKK 91k
Tax owedDKK 2,442–
Avg. employees22

Latest annual report: Reporting class B · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Dec 2024 – 30 Nov 2025180
12 Dec 2023 – 30 Nov 2024184 Late

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOPer Barrett-EriksenCurrent
CEOSine Barrett-MadsenCurrent
Owner (50%)Per Barrett-EriksenCurrent
Owner (50%)Sine Barrett-MadsenCurrent
FounderPer Barrett-EriksenCurrent
FounderSine Barrett-MadsenCurrent

Address history (0 moves)

Rådhusstræde 18, 3400 Hillerød

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Questions and answers about Strategy & Performance, Inc. ApS

Has Strategy & Performance, Inc. ApS gone bankrupt?

No, Strategy & Performance, Inc. ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Strategy & Performance, Inc. ApS?

Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.

Who is the CEO of Strategy & Performance, Inc. ApS?

Per Barrett-Eriksen, Sine Barrett-Madsen are the CEOs of Strategy & Performance, Inc. ApS.

When was Strategy & Performance, Inc. ApS founded?

Strategy & Performance, Inc. ApS was founded on 12 December 2023.

What is the equity of Strategy & Performance, Inc. ApS?

Equity was DKK 22k according to the annual report for the period ending 30 November 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.