YouGov CP Denmark ApS

CVR 44286696 · Private limited company (ApS) · Active · Very high risk

YouGov CP Denmark ApS is a Private limited company (ApS), founded on , based in København V. The company is registered in the industry markedsanalyse og offentlig meningsmåling. Our model estimates a bankruptcy risk of 12.6% over the next 12 months, which is 9.0 times the average for Danish companies. 1 annual report has been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Jul 2025) shows equity of DKK -7.4m and a net result of DKK -21k. CEO: William Alexander Bowes, Thomas Richter.

Bankruptcy risk for YouGov CP Denmark ApS

12.6%
probability of bankruptcy within 12 months
Very high risk

9.0 × the average (1.41%) · higher risk than 98% of active Danish companies

Lowest riskHighest risk

Increases the risk

Missing annual report (overdue)Yes · bankruptcy rate 35.2%4.0×
Missed filing deadlines1 · bankruptcy rate 34.0%3.9×
Share of late annual reports75%+ · bankruptcy rate 29.8%3.4×
Published annual reports1 · bankruptcy rate 18.7%2.1×
CEO changes in the last year2+ · bankruptcy rate 18.5%2.1×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Return on assets< -20% · bankruptcy rate 16.7%1.9×

Reduces the risk

Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
CEOs in total (historical)5+ · bankruptcy rate 3.8%0.43×
Number of auditors (historical)2 · bankruptcy rate 4.6%0.52×
Auditor resigned in the last yearYes · bankruptcy rate 4.6%0.52×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×
Audit opted outNo · bankruptcy rate 4.8%0.55×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Number of CEOs2 · bankruptcy rate 5.7%0.65×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
44286696
Status
Active
Company type
Private limited company (ApS)
Founded
(3 years)
Address
Skelbækgade 2, 3. tv
1717 København V
Municipality
København
Industry
Markedsanalyse og offentlig meningsmåling (732000)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 40k
Auditor
Cedra Godkendt Revisionsaktieselskab
Audit opted out
No

Warning signs

Annual reports filed late1 of 1
Missing annual reportYes
Negative equityYes
Equity ratio-47.5%
Current ratio73%
Moves (last 2 years)1
CEO changes in total9
CEO's previous bankruptcies0
Other companies at the address43
Going-concern uncertaintyYes

Financials and key figures

Financial year202520242023
Gross profitDKK 13.3mDKK 21.6m–
Net profitDKK -21kDKK -7.5m–
EquityDKK -7.4mDKK -7.4mDKK 40k
Total assetsDKK 23.6mDKK 15.6m–
CashDKK 2.3mDKK 163k–
Short-term debtDKK 28.8mDKK 20.9m–
Tax owed–DKK 0–
Avg. employees3634–

Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Deloitte Statsautoriseret Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
7 Sep 2023 – 31 Dec 2024216 Late

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOWilliam Alexander BowesCurrent
CEOThomas RichterCurrent
CEOMyriam Martensen
CEOCharlotte Cathrine Horsten
CEOJan Frederik Hagelund
CEOTilly Claire Heald
Owner (100%)YouGov Netherlands B.V.Current
Owner (100%)Gold CP Holding B.V.
AuditorCedra Godkendt RevisionsaktieselskabCurrent
AuditorDELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB
FounderGold CP Holding B.V.Current

The CEOs' other companies

Charlotte Cathrine Horsten – 1 other companies

Jan Frederik Hagelund – 4 other companies, of which 1 bankrupt

Address history (2 moves)

Skelbækgade 2, 3. tv, 1717 København V
c/o GfK Danmark A/S, Kay Fiskers Plads 9, 6., 2300 København S
c/o Kromann Reumert, Sundkrogsgade 5, 2100 København Ø

Former names

YouGov CP Denmark ApS – now
Consumer Panel Denmark GfK ApS –

Other companies at the same address

Similar companies in København

Questions and answers about YouGov CP Denmark ApS

Has YouGov CP Denmark ApS gone bankrupt?

No, YouGov CP Denmark ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of YouGov CP Denmark ApS?

Our model estimates a bankruptcy risk of 12.6% over the next 12 months (very high risk), which is 9.0 times the average for Danish companies.

Who is the CEO of YouGov CP Denmark ApS?

William Alexander Bowes, Thomas Richter are the CEOs of YouGov CP Denmark ApS.

Who is the auditor of YouGov CP Denmark ApS?

YouGov CP Denmark ApS most recently used Cedra Godkendt Revisionsaktieselskab.

When was YouGov CP Denmark ApS founded?

YouGov CP Denmark ApS was founded on 7 September 2023.

What is the equity of YouGov CP Denmark ApS?

Equity was DKK -7.4m according to the annual report for the period ending 31 July 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.