PR First Holding ApS
CVR 44114526 · Private limited company (ApS) · Active · Low risk
PR First Holding ApS is a Private limited company (ApS), founded on , based in Sønderborg. The company is registered in the industry ikke-finansielle holdingselskaber. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.0 times the average for Danish companies. 3 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 13.7m and a net result of DKK 586k. CEO: Peter Rødbro.
Bankruptcy risk for PR First Holding ApS
0.0 × the average (1.41%) · higher risk than 27% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 44114526
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (3 years)
- Address
- Dybbølgade 50
6400 Sønderborg - Municipality
- Sønderborg
- Industry
- Ikke-finansielle holdingselskaber (642120)
Bankruptcies in the industry: Ikke-finansielle holdingselskaber - Share capital
- DKK 40k
- Auditor
- Abrahamsen Revision
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 0 of 3 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 94.6% |
| Current ratio | 431% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 2 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK -5,625 | DKK -6,875 |
| Net profit | DKK 586k | DKK 2.9m |
| Equity | DKK 13.7m | DKK 13.2m |
| Total assets | DKK 14.5m | DKK 13.6m |
| Short-term debt | DKK 787k | – |
| Avg. employees | 0 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Abrahamsen Revision.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 177 | ||
| 1 Jan 2024 – 31 Dec 2024 | 181 | ||
| 1 Jan 2023 – 31 Dec 2023 | 118 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Peter Rødbro | Current | |
| Owner (100%) | Peter Rødbro | Current |
The CEOs' other companies
Peter Rødbro – 4 other companies, of which 1 bankrupt
- HWAM HEAT DESIGN A/S Bankrupt 2 Jul 2009
- GCM A/S Active
- Krogtofte ApS Active
- P Invest ApS Active
Address history (0 moves)
| Dybbølgade 50, 6400 Sønderborg |
Other companies at the same address
- Opti-Partner ApS Active
- P Invest ApS Active
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- SØNDERBORG KORN ApS Sønderborg
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Questions and answers about PR First Holding ApS
Has PR First Holding ApS gone bankrupt?
No, PR First Holding ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of PR First Holding ApS?
Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.
Who is the CEO of PR First Holding ApS?
Peter Rødbro is the CEO of PR First Holding ApS.
Who is the auditor of PR First Holding ApS?
PR First Holding ApS most recently used Abrahamsen Revision.
When was PR First Holding ApS founded?
PR First Holding ApS was founded on 14 June 2023.
What is the equity of PR First Holding ApS?
Equity was DKK 13.7m according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.