Hello Beauty ApS
CVR 44103494 · Private limited company (ApS) · Active · Medium risk
Hello Beauty ApS is a Private limited company (ApS), founded on , based in København K. The company is registered in the industry skønhedspleje og anden skønhedsbehandling. Our model estimates a bankruptcy risk of 2.0% over the next 12 months, which is 1.4 times the average for Danish companies. 3 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 152k and a net result of DKK 315k. CEO: Leni Allure.
Bankruptcy risk for Hello Beauty ApS
1.4 × the average (1.41%) · higher risk than 82% of active Danish companies
Increases the risk
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The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 44103494
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (3 years)
- Address
- Adelgade 106, st. tv
1304 København K - Municipality
- København
- Industry
- Skønhedspleje og anden skønhedsbehandling (962200)
Bankruptcies in the industry: Frisørsaloner - Share capital
- DKK 40k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 1 of 3 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 40.5% |
| Current ratio | 168% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 12 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK 724k | DKK -128k | DKK -84k |
| Net profit | DKK 315k | DKK -119k | DKK -84k |
| Equity | DKK 152k | DKK -163k | DKK -44k |
| Total assets | DKK 377k | DKK 58k | DKK 238k |
| Cash | DKK 311k | DKK 17k | – |
| Short-term debt | DKK 224k | DKK 222k | – |
Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 169 | ||
| 1 Jan 2024 – 31 Dec 2024 | 158 | ||
| 8 Jun 2023 – 31 Dec 2023 | 189 | Late |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Leni Allure | Current | |
| Owner (100%) | Hello Beauty Holding ApS | Current | |
| Founder | Hello Beauty Holding ApS | Current |
The CEOs' other companies
Leni Allure – 2 other companies
- Hello Beauty Holding ApS Active
- Kbh Jul & Deko ApS Active
Address history (0 moves)
| Adelgade 106, st. tv, 1304 København K |
Other companies at the same address
- Annie Roest ApS Bankrupt
- CAPTURE IVS Bankrupt
- Capture Consulting IVS Bankrupt
- Copenhagen Stylebar ApS Bankrupt
- HD-CONSULT AF 6. FEBRUAR 1995 ApS Bankrupt
- Lind Human Capital IVS Bankrupt
- METABYG IVS Bankrupt
- Mialja ApS Bankrupt
- Ace & The Harmony ApS Active
- Hello Beauty Holding ApS Active
- PETITPAS ApS Active
- SKJOLD P. MOTORCYKLER ApS Compulsorily dissolved
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Questions and answers about Hello Beauty ApS
Has Hello Beauty ApS gone bankrupt?
No, Hello Beauty ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Hello Beauty ApS?
Our model estimates a bankruptcy risk of 2.0% over the next 12 months (medium risk), which is 1.4 times the average for Danish companies.
Who is the CEO of Hello Beauty ApS?
Leni Allure is the CEO of Hello Beauty ApS.
When was Hello Beauty ApS founded?
Hello Beauty ApS was founded on 8 June 2023.
What is the equity of Hello Beauty ApS?
Equity was DKK 152k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.