Pretty Clear ApS
CVR 44067323 · Private limited company (ApS) · Active · Medium risk
Pretty Clear ApS is a Private limited company (ApS), founded on , based in København V. The company is registered in the industry public relations og kommunikation. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 3 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 30k and a net result of DKK -224k. CEO: Mette Rathje.
Bankruptcy risk for Pretty Clear ApS
1.0 × the average (1.41%) · higher risk than 75% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 44067323
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (3 years)
- Address
- Dybbølsgade 38, 4. th
1721 København V - Municipality
- København
- Industry
- Public relations og kommunikation (733000)
Bankruptcies in the industry: Virksomhedsrådgivning og anden rådgivning om driftsledelse - Share capital
- DKK 40k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 0 of 3 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 14.4% |
| Current ratio | 117% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 0 |
| Going-concern uncertainty | Yes |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 564k | DKK 386k |
| Net profit | DKK -224k | DKK 223k |
| Equity | DKK 30k | DKK 253k |
| Total assets | DKK 206k | DKK 470k |
| Cash | DKK 86k | – |
| Short-term debt | DKK 177k | – |
| Tax owed | DKK 0 | – |
| Avg. employees | 1 | – |
Latest annual report: Reporting class B · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 86 | ||
| 1 Jan 2024 – 31 Dec 2024 | 73 | ||
| 19 May 2023 – 31 Dec 2023 | 112 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Mette Rathje | Current | |
| Owner (100%) | Mette Rathje | Current | |
| Founder | Mette Rathje | Current |
The CEOs' other companies
Mette Rathje – 5 other companies
- MEDIA MOVERS ApS Active
- METTE HOLBÆK ApS Opløst
- PRETTY CLEVER ApS Opløst
- PRETTY HAPPY HOLDING ApS Opløst
- SOFIA OMNIMEDIA ApS Opløst
Address history (0 moves)
| Dybbølsgade 38, 4. th, 1721 København V |
Similar companies in København
- Line Barington Patents ApS København S
- Kim & Kim Agency ApS København K
- Muchova PR ApS København V
- FLAME Agency ApS København K
- Jonna Media ApS Valby
- Borgen Communications ApS København K
- Hale&Co ApS København Ø
- Stride Agency ApS København Ø
- Madsen & Co. ApS København Ø
- Volére Concepts ApS København K
- Norskov PA ApS København SV
- KristineCristell ApS København K
Questions and answers about Pretty Clear ApS
Has Pretty Clear ApS gone bankrupt?
No, Pretty Clear ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Pretty Clear ApS?
Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.
Who is the CEO of Pretty Clear ApS?
Mette Rathje is the CEO of Pretty Clear ApS.
When was Pretty Clear ApS founded?
Pretty Clear ApS was founded on 19 May 2023.
What is the equity of Pretty Clear ApS?
Equity was DKK 30k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.