Protrade Denmark ApS

CVR 43853821 · Private limited company (ApS) · Active · Very high risk

Protrade Denmark ApS is a Private limited company (ApS), founded on , based in Allerød. The company is registered in the industry detailhandel med kosmetikvarer og toiletartikler. Our model estimates a bankruptcy risk of 29.5% over the next 12 months, which is 20.9 times the average for Danish companies. 3 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 204k and a net result of DKK 42k. CEO: Søren Hall Hviid Larsen.

Bankruptcy risk for Protrade Denmark ApS

29.5%
probability of bankruptcy within 12 months
Very high risk

20.9 × the average (1.41%) · higher risk than 100% of active Danish companies

Lowest riskHighest risk

Increases the risk

Moves in the last 2 years2 · bankruptcy rate 23.9%2.7×
Reporting classReporting class B, mikrovirksomhed · bankruptcy rate 23.5%2.7×
CEO's previous bankruptcies3+ · bankruptcy rate 20.2%2.3×
CEO changes in the last year2+ · bankruptcy rate 18.5%2.1×
Time at current address0.5–1 yrs · bankruptcy rate 16.5%1.9×
Time since new CEO0.5–1 yrs · bankruptcy rate 15.6%1.8×
Age (years)3–5 yrs · bankruptcy rate 13.3%1.5×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×

Reduces the risk

Current ratio500%+ · bankruptcy rate 1.5%0.17×
Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Return on assets15%+ · bankruptcy rate 5.1%0.58×
Negative equityNo · bankruptcy rate 5.1%0.58×
Loss for the yearNo · bankruptcy rate 5.3%0.60×
Going-concern uncertaintyNo · bankruptcy rate 6.4%0.73×
Qualification / emphasis of matterNo · bankruptcy rate 7.1%0.80×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
43853821
Status
Active
Company type
Private limited company (ApS)
Founded
(3 years)
Address
Gydevang 39
3450 Allerød
Municipality
Allerød
Industry
Detailhandel med kosmetikvarer og toiletartikler (477500)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 40k
Audit opted out
Yes

Warning signs

Annual reports filed late1 of 3
Missing annual reportNo
Negative equityNo
Equity ratio95.4%
Current ratio1,110%
Moves (last 2 years)2
CEO changes in total3
CEO's previous bankruptcies5
Other companies at the address262
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 75kDKK -219kDKK -126k
Net profitDKK 42kDKK -260kDKK -133k
EquityDKK 204kDKK 162kDKK 367k
Total assetsDKK 214kDKK 417kDKK 822k
CashDKK 41kDKK 16k–
Short-term debtDKK 9,784DKK 53k–

Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025215 Late
1 Jan 2024 – 31 Dec 2024164
14 Feb 2023 – 31 Dec 2023174

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOSøren Hall Hviid LarsenCurrent
CEOEmil Frederik Bendixen Cronval
CEOMohammad Usama
Owner (100%)LHHS Holding ApSCurrent
Owner (100%)Nordic SelfCare Group ApS
FounderNordic SelfCare Group ApSCurrent

The CEOs' other companies

Søren Hall Hviid Larsen – 11 other companies, of which 6 bankrupt

Emil Frederik Bendixen Cronval – 3 other companies

Mohammad Usama – 3 other companies

Address history (3 moves)

Gydevang 39, 3450 Allerød
c/o Emil Cronval, Havdrupvej 21, st. tv, 2700 Brønshøj
Lautruphøj 5, 1., 2750 Ballerup
c/o Logisnap ApS, Vibeholms Allé 16, 2605 Brøndby

Former names

Protrade Denmark ApS – now
Barberians Denmark ApS –

Other companies at the same address

Similar companies in Allerød

Questions and answers about Protrade Denmark ApS

Has Protrade Denmark ApS gone bankrupt?

No, Protrade Denmark ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Protrade Denmark ApS?

Our model estimates a bankruptcy risk of 29.5% over the next 12 months (very high risk), which is 20.9 times the average for Danish companies.

Who is the CEO of Protrade Denmark ApS?

Søren Hall Hviid Larsen is the CEO of Protrade Denmark ApS.

When was Protrade Denmark ApS founded?

Protrade Denmark ApS was founded on 14 February 2023.

What is the equity of Protrade Denmark ApS?

Equity was DKK 204k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.