Upgradehair ApS
CVR 43588125 · Private limited company (ApS) · Active · High risk
Upgradehair ApS is a Private limited company (ApS), founded on , based in Aalborg Øst. The company is registered in the industry engroshandel med parfumerivarer og kosmetik. Our model estimates a bankruptcy risk of 3.4% over the next 12 months, which is 2.4 times the average for Danish companies. 3 annual reports have been published, of which 2 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 171k and a net result of DKK -1.1m. CEO: Ole Rokkedal.
Bankruptcy risk for Upgradehair ApS
2.4 × the average (1.41%) · higher risk than 88% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 43588125
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (4 years)
- Address
- c/o jens peter rokkedal, Tarmvej 10
9220 Aalborg Øst - Municipality
- Aalborg
- Industry
- Engroshandel med parfumerivarer og kosmetik (464500)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr - Share capital
- DKK 90k
- Auditor
- Grant Thornton, Godkendt Revisionspartnerselskab
- Audit opted out
- No
Warning signs
| Annual reports filed late | 2 of 3 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 3.0% |
| Current ratio | 92% |
| Moves (last 2 years) | 1 |
| CEO changes in total | 4 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 1 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 3.1m | DKK 2.0m |
| Net profit | DKK -1.1m | DKK -1.8m |
| Equity | DKK 171k | DKK -628k |
| Total assets | DKK 5.7m | DKK 5.9m |
| Cash | DKK 23k | – |
| Short-term debt | DKK 5.5m | – |
| Avg. employees | 7 | – |
Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Grant Thornton, Godkendt Revisionspartnerselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 168 | ||
| 1 Jan 2024 – 31 Dec 2024 | 265 | Late | |
| 17 Oct 2022 – 31 Dec 2023 | 194 | Late |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Ole Rokkedal | Current | |
| CEO | Jens Peter Rokkedal | ||
| CEO | Gitte Flyvbjerg-Sørensen | ||
| Board | Gitte Flyvbjerg-Sørensen | Current | |
| Board | Jens Peter Rokkedal | Current | |
| Board | Ole Rokkedal | Current | |
| Owner (15%) | M.O.R. HOLDING ApS | Current | |
| Owner (15%) | NFC EJENDOMSSELSKAB ApS | Current | |
| Owner (33%) | G. Flyvbjerg Holding ApS | Current | |
| Owner (33%) | JPR Holding Aalborg ApS | Current | |
| Owner (100%) | M.O.R. HOLDING ApS | ||
| Owner (100%) | ROKKEDAL HOLDING ApS | ||
| Owner (50%) | ROKKEDAL HOLDING ApS | ||
| Owner (50%) | G. Flyvbjerg Holding ApS | ||
| Auditor | Grant Thornton, Godkendt Revisionspartnerselskab | Current | |
| Auditor | Grant Thornton, Godkendt Revisionspartnerselskab | ||
| Founder | M.O.R. HOLDING ApS | Current |
The CEOs' other companies
Ole Rokkedal – 5 other companies
- A. P. FRISØRARTIKLER ApS Compulsorily dissolved
- M.O.R. HOLDING ApS Active
- NFC EJENDOMSSELSKAB ApS Active
- NFC INVEST ApS Fusioneret
- NORDJYSK FRISØRCENTER ApS Opløst
Jens Peter Rokkedal – 3 other companies, of which 1 bankrupt
- rokkedal-hair.dk Aps Bankrupt 18 Oct 2022
- JPR Holding Aalborg ApS Active
- ROKKEDAL HOLDING ApS Fusioneret
Gitte Flyvbjerg-Sørensen – 1 other companies
- G. Flyvbjerg Holding ApS Active
Address history (1 moves)
| c/o jens peter rokkedal, Tarmvej 10, 9220 Aalborg Øst | |
| Vandmanden 10K, 9200 Aalborg SV |
Former names
| Upgradehair ApS | – now |
| Rokkedal-hair ApS | – |
Other companies at the same address
- NKT Trading ApS Bankrupt
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Questions and answers about Upgradehair ApS
Has Upgradehair ApS gone bankrupt?
No, Upgradehair ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Upgradehair ApS?
Our model estimates a bankruptcy risk of 3.4% over the next 12 months (high risk), which is 2.4 times the average for Danish companies.
Who is the CEO of Upgradehair ApS?
Ole Rokkedal is the CEO of Upgradehair ApS.
Who is the auditor of Upgradehair ApS?
Upgradehair ApS most recently used Grant Thornton, Godkendt Revisionspartnerselskab.
When was Upgradehair ApS founded?
Upgradehair ApS was founded on 17 October 2022.
What is the equity of Upgradehair ApS?
Equity was DKK 171k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.