As in Hell ApS

CVR 43402153 · Private limited company (ApS) · Active · Medium risk

As in Hell ApS is a Private limited company (ApS), founded on , based in Rødovre. The company is registered in the industry patentbureauers aktiviteter og tjenesteydelser i forbindelse med markedsføring. Our model estimates a bankruptcy risk of 2.3% over the next 12 months, which is 1.6 times the average for Danish companies. 3 annual reports have been published, of which 2 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -545k and a net result of DKK -52k. CEO: Michael Poulsen, Stefan Holm Ahlqvist.

Bankruptcy risk for As in Hell ApS

2.3%
probability of bankruptcy within 12 months
Medium risk

1.6 × the average (1.41%) · higher risk than 84% of active Danish companies

Lowest riskHighest risk

Increases the risk

Equity ratio< -50% · bankruptcy rate 19.3%2.2×
Share of late annual reports50%–75% · bankruptcy rate 18.4%2.1×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Return on assets< -20% · bankruptcy rate 16.7%1.9×
Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Age (years)3–5 yrs · bankruptcy rate 13.3%1.5×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×

Reduces the risk

Auditor's statementCompilation · bankruptcy rate 5.6%0.64×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Number of CEOs2 · bankruptcy rate 5.7%0.65×
Qualification / emphasis of matterNo · bankruptcy rate 7.1%0.80×
Missed filing deadlines0 · bankruptcy rate 7.1%0.81×
Moves in the last 2 years0 · bankruptcy rate 7.4%0.84×
Marketing-protectedNo · bankruptcy rate 7.5%0.85×
CEO's other companies4–10 · bankruptcy rate 7.6%0.87×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
43402153
Status
Active
Company type
Private limited company (ApS)
Founded
(4 years)
Address
Ådiget 20
2610 Rødovre
Municipality
Rødovre
Industry
Patentbureauers aktiviteter og tjenesteydelser i forbindelse med markedsføring (749100)
Bankruptcies in the industry: Produktion af film og videofilm
Share capital
DKK 40k
Auditor
PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab
Audit opted out
Yes

Warning signs

Annual reports filed late2 of 3
Missing annual reportNo
Negative equityYes
Equity ratio-1,281.2%
Current ratio7%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address7
Going-concern uncertaintyYes

Financials and key figures

Financial year20252024
Gross profitDKK 44kDKK 11k
Net profitDKK -52kDKK -539k
EquityDKK -545kDKK -493k
Total assetsDKK 43kDKK 197k
CashDKK 28k–
Short-term debtDKK 588k–
Avg. employees1–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025187 Late
1 Jan 2024 – 31 Dec 2024188 Late
19 Jul 2022 – 31 Dec 2023182

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOMichael PoulsenCurrent
CEOStefan Holm AhlqvistCurrent
Owner (100%)MP Oliver Holding ApSCurrent
FounderMP Oliver Holding ApSCurrent

The CEOs' other companies

Michael Poulsen – 5 other companies

Stefan Holm Ahlqvist – 9 other companies

Address history (1 moves)

Ådiget 20, 2610 Rødovre
Ådiget 20, 2610 Rødovre

Other companies at the same address

Similar companies in Rødovre

Questions and answers about As in Hell ApS

Has As in Hell ApS gone bankrupt?

No, As in Hell ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of As in Hell ApS?

Our model estimates a bankruptcy risk of 2.3% over the next 12 months (medium risk), which is 1.6 times the average for Danish companies.

Who is the CEO of As in Hell ApS?

Michael Poulsen, Stefan Holm Ahlqvist are the CEOs of As in Hell ApS.

Who is the auditor of As in Hell ApS?

As in Hell ApS most recently used PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab.

When was As in Hell ApS founded?

As in Hell ApS was founded on 19 July 2022.

What is the equity of As in Hell ApS?

Equity was DKK -545k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.