ReThink-Strategy ApS

CVR 43296159 · Private limited company (ApS) · Active · Low risk

ReThink-Strategy ApS is a Private limited company (ApS), founded on , based in Birkerød. The company is registered in the industry virksomhedsrådgivning og anden ledelsesrådgivning. Our model estimates a bankruptcy risk of 0.5% over the next 12 months, which is 0.4 times the average for Danish companies. 4 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 846k and a net result of DKK 766k.

Bankruptcy risk for ReThink-Strategy ApS

0.5%
probability of bankruptcy within 12 months
Low risk

0.4 × the average (1.41%) · higher risk than 60% of active Danish companies

Lowest riskHighest risk

Increases the risk

Time at current address0.5–1 yrs · bankruptcy rate 16.5%1.9×
Age (years)3–5 yrs · bankruptcy rate 13.3%1.5×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
Number of CEOs0 · bankruptcy rate 12.7%1.4×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
CEOs in total (historical)0 · bankruptcy rate 12.4%1.4×
Website registeredYes · bankruptcy rate 12.0%1.4×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Current ratio200%–500% · bankruptcy rate 3.4%0.39×
Return on assets15%+ · bankruptcy rate 5.1%0.58×
Negative equityNo · bankruptcy rate 5.1%0.58×
Share of late annual reports< 0.01% · bankruptcy rate 5.2%0.59×
Loss for the yearNo · bankruptcy rate 5.3%0.60×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
43296159
Status
Active
Company type
Private limited company (ApS)
Founded
(4 years)
Address
c/o Maria Lund-Søltoft, Storevang 13
3460 Birkerød
Municipality
Rudersdal
Industry
Virksomhedsrådgivning og anden ledelsesrådgivning (702000)
Bankruptcies in the industry: Virksomhedsrådgivning og anden rådgivning om driftsledelse
Share capital
DKK 40k
Audit opted out
Yes

Warning signs

Annual reports filed late0 of 4
Missing annual reportNo
Negative equityNo
Equity ratio64.6%
Current ratio282%
Moves (last 2 years)1
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address0
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 1.5mDKK 631kDKK 214k
Net profitDKK 766kDKK 112kDKK -74k
EquityDKK 846kDKK 80kDKK -32k
Total assetsDKK 1.3mDKK 246kDKK 64k
CashDKK 1.0mDKK 198k–
Short-term debtDKK 465kDKK 166k–
Tax owedDKK 161kDKK 11k–
Avg. employees1––

Latest annual report: Reporting class B · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202549
1 Jan 2024 – 31 Dec 202417
1 Jan 2023 – 31 Dec 2023102
29 May 2022 – 31 Dec 202234

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
Owner (100%)Maria Lund-SøltoftCurrent
Owner (67%)Maria Lund-Søltoft
Owner (25%)INNOVATION LAB A/S
FounderMaria Lund-SøltoftCurrent
FounderINNOVATION LAB A/SCurrent

Address history (2 moves)

c/o Maria Lund-Søltoft, Storevang 13, 3460 Birkerød
c/o Maria Lund-Søltoft, Suomisvej 4, 1927 Frederiksberg C
c/o Maria Lund-Søltoft, Storevang 13, 3460 Birkerød

Former names

ReThink-Strategy ApS – now
Practical Transformation by Innovation Lab ApS –

Similar companies in Rudersdal

Questions and answers about ReThink-Strategy ApS

Has ReThink-Strategy ApS gone bankrupt?

No, ReThink-Strategy ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of ReThink-Strategy ApS?

Our model estimates a bankruptcy risk of 0.5% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.

When was ReThink-Strategy ApS founded?

ReThink-Strategy ApS was founded on 29 May 2022.

What is the equity of ReThink-Strategy ApS?

Equity was DKK 846k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.