Pretty Ugly Duckling Consulting ApS
CVR 43272624 · Private limited company (ApS) · Active · Very high risk
Pretty Ugly Duckling Consulting ApS is a Private limited company (ApS), founded on , based in København K. The company is registered in the industry formueforvaltning. Our model estimates a bankruptcy risk of 11.5% over the next 12 months, which is 8.2 times the average for Danish companies. 4 annual reports have been published, of which 2 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 40k and a net result of DKK 0.
Bankruptcy risk for Pretty Ugly Duckling Consulting ApS
8.2 × the average (1.41%) · higher risk than 97% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 43272624
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (4 years)
- Address
- c/o Martin Andreas Petersen, Gammeltoftsgade 10, 1. tv
1355 København K - Municipality
- København
- Industry
- Formueforvaltning (663000)
Bankruptcies in the industry: Virksomhedsrådgivning og anden rådgivning om driftsledelse - Share capital
- DKK 40k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 2 of 4 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 100.0% |
| Current ratio | – |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 11 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Revenue | DKK 145k | DKK 363k | DKK 234k |
| Gross profit | DKK 145k | DKK 309k | DKK 227k |
| Net profit | DKK 0 | DKK -70k | DKK -2,477 |
| Equity | DKK 40k | DKK 110k | DKK 40k |
| Total assets | DKK 40k | DKK 173k | DKK 40k |
| Cash | DKK 0 | DKK 21k | – |
| Avg. employees | 0 | – | – |
Latest annual report: Reporting class B · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 144 | ||
| 1 Jan 2024 – 31 Dec 2024 | 191 | Late | |
| 1 Jan 2023 – 31 Dec 2023 | 183 | ||
| 13 May 2022 – 31 Dec 2022 | 195 | Late |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| Board | Niels Bjørndahl | Current | |
| Board | Martin Andreas Petersen | Current | |
| Board | Jakob Bjørndahl | Current | |
| Board | Kristoffer Mark Petersen | Current | |
| Owner (100%) | Martin Andreas Petersen | Current | |
| Founder | Pretty Ugly Duckling Holding ApS | Current |
Address history (1 moves)
| c/o Martin Andreas Petersen, Gammeltoftsgade 10, 1. tv, 1355 København K | |
| c/o Martin Andreas Petersen, Gammeltoftsgade 10, 1. tv, 1355 København K |
Other companies at the same address
- BESTBO ApS Bankrupt
- BESTBO HOLDING ApS Bankrupt
- Katoikies ApS Bankrupt
- DON ApS Opløst
- HESO INDUSTRI ApS Compulsorily dissolved
- LL2020 ApS Opløst
- Pretty Ugly Duckling Holding ApS Active
- Rederiet Livet ApS Opløst
- Skaaning Invest af 2015 ApS Compulsorily dissolved
- Stand Aid Nordic Aps Active
- VICH 2373 ApS Compulsorily dissolved
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Questions and answers about Pretty Ugly Duckling Consulting ApS
Has Pretty Ugly Duckling Consulting ApS gone bankrupt?
No, Pretty Ugly Duckling Consulting ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Pretty Ugly Duckling Consulting ApS?
Our model estimates a bankruptcy risk of 11.5% over the next 12 months (very high risk), which is 8.2 times the average for Danish companies.
When was Pretty Ugly Duckling Consulting ApS founded?
Pretty Ugly Duckling Consulting ApS was founded on 13 May 2022.
What is the equity of Pretty Ugly Duckling Consulting ApS?
Equity was DKK 40k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.