WePlayAgain A/S
CVR 42974919 · Public limited company (A/S) · Active · High risk
WePlayAgain A/S is a Public limited company (A/S), founded on , based in Hasselager. The company is registered in the industry detailhandel med brugte varer. Our model estimates a bankruptcy risk of 5.3% over the next 12 months, which is 3.8 times the average for Danish companies. 4 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 824k and a net result of DKK 119k.
Bankruptcy risk for WePlayAgain A/S
3.8 × the average (1.41%) · higher risk than 92% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 42974919
- Status
- Active
- Company type
- Public limited company (A/S)
- Founded
- (4 years)
- Address
- Birkegårdsvej 36B
8361 Hasselager - Municipality
- Aarhus
- Industry
- Detailhandel med brugte varer (477900)
Bankruptcies in the industry: Tøjforretninger - Share capital
- DKK 482k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 1 of 4 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 53.2% |
| Current ratio | 196% |
| Moves (last 2 years) | 2 |
| CEO changes in total | 1 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 9 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK 1.2m | DKK 97k | DKK 79k |
| Net profit | DKK 119k | DKK -26k | DKK -218k |
| Equity | DKK 824k | DKK 95k | DKK 121k |
| Total assets | DKK 1.5m | DKK 488k | DKK 406k |
| Cash | DKK 135k | DKK 41k | – |
| Short-term debt | DKK 724k | DKK 393k | – |
Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 176 | ||
| 1 Jan 2024 – 31 Dec 2024 | 167 | ||
| 1 Jan 2023 – 31 Dec 2023 | 179 | ||
| 6 Jan 2022 – 31 Dec 2022 | 198 | Late |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Søren Heilmann | ||
| Board | Mads Flemming Pedersen | Current | |
| Board | Søren Heilmann | Current | |
| Board | Kenneth Stie | Current | |
| Board | Morten Larsen | Current | |
| Board | Søren Heilmann | ||
| Board | Mikael Belstrup | ||
| Board | Kenneth Stie | ||
| Board | Kenneth Stie | ||
| Owner (10%) | Mads Flemming Pedersen | Current | |
| Owner (10%) | Kjøller A/S | Current | |
| Owner (25%) | WIT Capital ApS | Current | |
| Owner (33%) | CLANDCAR ApS | Current | |
| Owner (5%) | Mola LH Invest ApS | Current | |
| Owner (25%) | Mikael Belstrup | ||
| Owner (25%) | WIT Capital ApS | ||
| Owner (33%) | CLANDCAR ApS | ||
| Owner (25%) | GOLF EXPERTEN A/S | ||
| Owner (5%) | Mads Flemming Pedersen | ||
| Owner (10%) | Mads Flemming Pedersen | ||
| Owner (15%) | Kjøller A/S | ||
| Founder | Mikael Belstrup | Current | |
| Founder | WIT Capital ApS | Current | |
| Founder | CLANDCAR ApS | Current |
The CEOs' other companies
Søren Heilmann – 8 other companies, of which 3 bankrupt
- EJENDOMSSELSKABET SENIOREN CENTRUM, IM CASINO, SCHWERIN, TYSKLAND ApS Bankrupt 16 Dec 2015
- FRAKTAL DESIGN A/S Bankrupt 13 May 1998
- SELSKABET AF 1. NOVEMBER 1989 ApS Bankrupt 3 Jul 2014
- Blue Logistics Group A/S Active
- CLANDCAR ApS Active
- GreenMind A/S Active
- Kammak Company ApS Active
- Ølshøj Group A/S Active
Address history (4 moves)
| Birkegårdsvej 36B, 8361 Hasselager | |
| Kløftehøj 3, 8680 Ry | |
| Farrevej 24, 8450 Hammel | |
| Østre Fælledvej 16, 9400 Nørresundby | |
| Haregade 26, 1320 København K |
Other companies at the same address
- JYPRO A/S Bankrupt
- PER BERG HOLDING ApS Bankrupt
- Repair Stewie A/S Bankrupt
- Tagmembran ApS Bankrupt
- BAO HOLDING ApS Fusioneret
- DVT Light ApS Active
- INTER-COM DANMARK ApS Active
- M.BORRING ApS Active
- PER BERG STILLADS-SERVICE A/S Active
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- MB Ventures ApS Åbyhøj
- Delonix ApS Aarhus C
- Strømme Collectibles ApS Aarhus C
Questions and answers about WePlayAgain A/S
Has WePlayAgain A/S gone bankrupt?
No, WePlayAgain A/S is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of WePlayAgain A/S?
Our model estimates a bankruptcy risk of 5.3% over the next 12 months (high risk), which is 3.8 times the average for Danish companies.
When was WePlayAgain A/S founded?
WePlayAgain A/S was founded on 6 January 2022.
What is the equity of WePlayAgain A/S?
Equity was DKK 824k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.