Marketing by Will ApS

CVR 42496502 · Private limited company (ApS) · Active · Low risk

Marketing by Will ApS is a Private limited company (ApS), founded on , based in Millinge. The company is registered in the industry public relations og kommunikation. Our model estimates a bankruptcy risk of 0.0% over the next 12 months, which is 0.0 times the average for Danish companies. 5 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 851k and a net result of DKK 323k. CEO: Mette Will.

Bankruptcy risk for Marketing by Will ApS

0.0%
probability of bankruptcy within 12 months
Low risk

0.0 × the average (1.41%) · higher risk than 18% of active Danish companies

Lowest riskHighest risk

Increases the risk

Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Return on assets5%–15% · bankruptcy rate 3.5%0.39×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Gross profit growth10%–30% · bankruptcy rate 4.5%0.51×
Negative equityNo · bankruptcy rate 5.1%0.58×
Share of late annual reports< 0.01% · bankruptcy rate 5.2%0.59×
Loss for the yearNo · bankruptcy rate 5.3%0.60×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
42496502
Status
Active
Company type
Private limited company (ApS)
Founded
(5 years)
Address
Assensvej 532
5642 Millinge
Municipality
Faaborg-Midtfyn
Industry
Public relations og kommunikation (733000)
Bankruptcies in the industry: Virksomhedsrådgivning og anden rådgivning om driftsledelse
Share capital
DKK 40k
Auditor
DANSK REVISION ODENSE GODKENDT REVISIONSAKTIESELSKAB
Audit opted out
Yes

Warning signs

Annual reports filed late0 of 5
Missing annual reportNo
Negative equityNo
Equity ratio30.4%
Current ratio138%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address3
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 1.4mDKK 1.2m
Net profitDKK 323kDKK 361k
EquityDKK 851kDKK 599k
Total assetsDKK 2.8mDKK 2.5m
CashDKK 1.6m–
Short-term debtDKK 1.9m–
Avg. employees2–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · DANSK REVISION ODENSE GODKENDT REVISIONSAKTIESELSKAB.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202527
1 Jan 2024 – 31 Dec 202422
1 Jan 2023 – 31 Dec 202319
1 Jan 2022 – 31 Dec 202231
1 Jan 2021 – 31 Dec 202133

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOMette WillCurrent
Owner (90%)Mette Will Holding ApSCurrent
Owner (10%)Will Venture ApSCurrent
Owner (100%)Mette Will
FounderMette WillCurrent

The CEOs' other companies

Mette Will – 2 other companies

Address history (0 moves)

Assensvej 532, 5642 Millinge

Other companies at the same address

Similar companies in Faaborg-Midtfyn

Questions and answers about Marketing by Will ApS

Has Marketing by Will ApS gone bankrupt?

No, Marketing by Will ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Marketing by Will ApS?

Our model estimates a bankruptcy risk of 0.0% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.

Who is the CEO of Marketing by Will ApS?

Mette Will is the CEO of Marketing by Will ApS.

Who is the auditor of Marketing by Will ApS?

Marketing by Will ApS most recently used DANSK REVISION ODENSE GODKENDT REVISIONSAKTIESELSKAB.

When was Marketing by Will ApS founded?

Marketing by Will ApS was founded on 22 June 2021.

What is the equity of Marketing by Will ApS?

Equity was DKK 851k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.