Hello, the Roses ApS
CVR 42354589 · Private limited company (ApS) · Active · Medium risk
Hello, the Roses ApS is a Private limited company (ApS), founded on , based in København K. The company is registered in the industry detailhandel med kunst mv.. Our model estimates a bankruptcy risk of 2.6% over the next 12 months, which is 1.9 times the average for Danish companies. 5 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 105k and a net result of DKK -20k. CEO: Marie Gellert Jensen.
Bankruptcy risk for Hello, the Roses ApS
1.9 × the average (1.41%) · higher risk than 86% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 42354589
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (5 years)
- Address
- Kronprinsessegade 40
1306 København K - Municipality
- København
- Industry
- Detailhandel med kunst mv. (476920)
Bankruptcies in the industry: Tøjforretninger - Share capital
- DKK 40k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 0 of 5 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 48.1% |
| Current ratio | 193% |
| Moves (last 2 years) | 2 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 6 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK 80k | DKK 181k | DKK 5,097 |
| Net profit | DKK -20k | DKK 76k | DKK 2,868 |
| Equity | DKK 105k | DKK 125k | DKK 49k |
| Total assets | DKK 219k | DKK 350k | DKK 72k |
| Cash | DKK 192k | DKK 305k | – |
| Short-term debt | DKK 114k | DKK 225k | – |
| Tax owed | DKK 0 | DKK 25k | – |
| Avg. employees | – | 1 | – |
Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 177 | ||
| 1 Jan 2024 – 31 Dec 2024 | 181 | ||
| 1 Jan 2023 – 31 Dec 2023 | 179 | ||
| 1 Jan 2022 – 31 Dec 2022 | 150 | ||
| 2 May 2021 – 31 Dec 2021 | 115 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Marie Gellert Jensen | Current | |
| Owner (100%) | Marie Gellert Jensen | Current | |
| Founder | Marie Gellert Jensen | Current |
The CEOs' other companies
Marie Gellert Jensen – 1 other companies
- palace enterprise ApS Active
Address history (3 moves)
| Kronprinsessegade 40, 1306 København K | |
| Vester Voldgade 110, st. th, 1552 København V | |
| Bartholinsgade 9, 4. tv, 1356 København K | |
| Bartholinsgade 9, 4. th, 1356 København K |
Former names
| Hello, the Roses ApS | – now |
| Thirty Love ApS | – |
| Thirtylove ApS | – |
Other companies at the same address
- ARKITEKT M.A.A. HANS HENRIK HØILUND ApS Compulsorily dissolved
- BY DAY BY DAY ApS Opløst
- FRELTEC ApS Active
- Labyrint Plus ApS Active
- PLASTISENS ApS Active
- SKANDI INVESTMENT GROUP A/S Compulsorily dissolved
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Questions and answers about Hello, the Roses ApS
Has Hello, the Roses ApS gone bankrupt?
No, Hello, the Roses ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Hello, the Roses ApS?
Our model estimates a bankruptcy risk of 2.6% over the next 12 months (medium risk), which is 1.9 times the average for Danish companies.
Who is the CEO of Hello, the Roses ApS?
Marie Gellert Jensen is the CEO of Hello, the Roses ApS.
When was Hello, the Roses ApS founded?
Hello, the Roses ApS was founded on 2 May 2021.
What is the equity of Hello, the Roses ApS?
Equity was DKK 105k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.