Defining Brands co. ApS
CVR 42336092 · Private limited company (ApS) · Active · Low risk
Defining Brands co. ApS is a Private limited company (ApS), founded on , based in København K. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 1.1% over the next 12 months, which is 0.8 times the average for Danish companies. 4 annual reports have been published. The latest annual report (30 Jun 2025) shows equity of DKK 33k and a net result of DKK 19k. CEO: Mads Martini Trondhjem Haakansson.
Bankruptcy risk for Defining Brands co. ApS
0.8 × the average (1.41%) · higher risk than 74% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 42336092
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (5 years)
- Address
- Sankt Peders Stræde 19A
1453 København K - Municipality
- København
- Industry
- Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer - Share capital
- DKK 40k
- Auditor
- Beierholm
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 0 of 4 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 10.6% |
| Current ratio | 70% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 2 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 5 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK 1.3m | DKK 1.2m |
| Net profit | DKK 19k | DKK 28k |
| Equity | DKK 33k | DKK 15k |
| Total assets | DKK 316k | DKK 475k |
| Cash | DKK 17k | – |
| Short-term debt | DKK 283k | – |
| Avg. employees | 2 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Beierholm.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jul 2024 – 30 Jun 2025 | 183 | ||
| 1 Jul 2023 – 30 Jun 2024 | 78 | ||
| 1 Jul 2022 – 30 Jun 2023 | 180 | ||
| 23 Apr 2021 – 30 Jun 2022 | 161 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Mads Martini Trondhjem Haakansson | Current | |
| CEO | Mathias de Melo Lundegaard | ||
| CEO | Mathias de Melo Lundegaard | ||
| Owner (100%) | Haakansson holding ApS | Current | |
| Owner (33%) | The Mine Group ApS | Current | |
| Owner (50%) | Gutfeel Holding ApS | ||
| Owner (50%) | Haakansson holding ApS | ||
| Owner (50%) | Mads Martini Trondhjem Haakansson | ||
| Owner (50%) | Mathias de Melo Lundegaard | ||
| Founder | Gutfeel Holding ApS | Current | |
| Founder | Haakansson holding ApS | Current |
The CEOs' other companies
Mads Martini Trondhjem Haakansson – 2 other companies
- Haakansson holding ApS Active
- Shamrock Invest ApS Opløst
Mathias de Melo Lundegaard – 3 other companies
- B-BIKE ApS Active
- Gutfeel ApS Active
- Gutfeel Holding ApS Active
Address history (1 moves)
| Sankt Peders Stræde 19A, 1453 København K | |
| Hillerødgade 30A, 2200 København N |
Other companies at the same address
- AKTIV20 ApS Active
- Brighton Mudzingwa ApS Opløst
- Den Danske Reklameskole ApS Active
- The Mine Group ApS Active
- Valiyou ApS Active
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- MARKETSQUARE A/S København K
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- JENS MØLLER-JENSEN ApS København K
- Omnigame Play ApS København K
- Chloé Monchamp ApS København N
- Plates ApS København Ø
- Taking Care ApS København V
- Profit Studio ApS Brønshøj
- Vusper ApS Brønshøj
- JulieBekker ApS København S
- McBride Hair & Beauty ApS København Ø
- Stacked ApS København S
Questions and answers about Defining Brands co. ApS
Has Defining Brands co. ApS gone bankrupt?
No, Defining Brands co. ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Defining Brands co. ApS?
Our model estimates a bankruptcy risk of 1.1% over the next 12 months (low risk), which is 0.8 times the average for Danish companies.
Who is the CEO of Defining Brands co. ApS?
Mads Martini Trondhjem Haakansson is the CEO of Defining Brands co. ApS.
Who is the auditor of Defining Brands co. ApS?
Defining Brands co. ApS most recently used Beierholm.
When was Defining Brands co. ApS founded?
Defining Brands co. ApS was founded on 23 April 2021.
What is the equity of Defining Brands co. ApS?
Equity was DKK 33k according to the annual report for the period ending 30 June 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.