Moove Advertising ApS

CVR 41749474 · Private limited company (ApS) · Active · High risk

Moove Advertising ApS is a Private limited company (ApS), founded on , based in Tjæreborg. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 4.5% over the next 12 months, which is 3.2 times the average for Danish companies. 5 annual reports have been published, of which 5 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -1.5m and a net result of DKK -690k.

Bankruptcy risk for Moove Advertising ApS

4.5%
probability of bankruptcy within 12 months
High risk

3.2 × the average (1.41%) · higher risk than 91% of active Danish companies

Lowest riskHighest risk

Increases the risk

Share of late annual reports75%+ · bankruptcy rate 29.8%3.4×
Equity ratio< -50% · bankruptcy rate 19.3%2.2×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Return on assets< -20% · bankruptcy rate 16.7%1.9×
Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
Number of CEOs0 · bankruptcy rate 12.7%1.4×

Reduces the risk

Gross profit growth10%–30% · bankruptcy rate 4.5%0.51×
Auditor's statementCompilation · bankruptcy rate 5.6%0.64×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
RegionSyddanmark · bankruptcy rate 6.0%0.68×
Published annual reports5–10 · bankruptcy rate 6.3%0.72×
Annual reports filed late3+ · bankruptcy rate 7.0%0.80×
Age (years)5–10 yrs · bankruptcy rate 7.0%0.80×
Qualification / emphasis of matterNo · bankruptcy rate 7.1%0.80×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
41749474
Status
Active
Company type
Private limited company (ApS)
Founded
(6 years)
Address
Østerbyvej 23
6731 Tjæreborg
Municipality
Esbjerg
Industry
Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 40k
Auditor
Beierholm
Audit opted out
Yes

Warning signs

Annual reports filed late5 of 5
Missing annual reportNo
Negative equityYes
Equity ratio-87.9%
Current ratio40%
Moves (last 2 years)1
CEO changes in total1
CEO's previous bankruptcies0
Other companies at the address2
Going-concern uncertaintyYes

Financials and key figures

Financial year202520242023
Gross profitDKK 2.0mDKK 1.7mDKK 2.3m
Net profitDKK -690kDKK -771kDKK 28k
EquityDKK -1.5mDKK -789kDKK -18k
Total assetsDKK 1.7mDKK 1.7mDKK 1.8m
CashDKK 158kDKK 170k–
Short-term debtDKK 3.2mDKK 2.5m–
Avg. employees66–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Beierholm.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025191 Late
1 Jan 2024 – 31 Dec 2024198 Late
1 Jan 2023 – 31 Dec 2023201 Late
1 Jan 2022 – 31 Dec 2022193 Late
1 Oct 2020 – 31 Dec 2021190 Late

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOJan Willendrup
Owner (100%)JESPER L. KRISTENSEN HOLDING ApSCurrent
Owner (50%)JESPER L. KRISTENSEN HOLDING ApS
Owner (33%)JWI Marketing ApS
FounderJESPER L. KRISTENSEN HOLDING ApSCurrent
FounderJWI Marketing ApSCurrent

The CEOs' other companies

Jan Willendrup – 2 other companies, of which 1 bankrupt

Address history (1 moves)

Østerbyvej 23, 6731 Tjæreborg
Dokken 16A, 6700 Esbjerg

Other companies at the same address

Similar companies in Esbjerg

Questions and answers about Moove Advertising ApS

Has Moove Advertising ApS gone bankrupt?

No, Moove Advertising ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Moove Advertising ApS?

Our model estimates a bankruptcy risk of 4.5% over the next 12 months (high risk), which is 3.2 times the average for Danish companies.

Who is the auditor of Moove Advertising ApS?

Moove Advertising ApS most recently used Beierholm.

When was Moove Advertising ApS founded?

Moove Advertising ApS was founded on 1 October 2020.

What is the equity of Moove Advertising ApS?

Equity was DKK -1.5m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.