Pretty Fly ApS

CVR 41726547 · Private limited company (ApS) · Active · Medium risk

Pretty Fly ApS is a Private limited company (ApS), founded on , based in Esbjerg V. The company is registered in the industry detailhandel med brugte varer. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 5 annual reports have been published, of which 2 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -69k and a net result of DKK -9,070. CEO: Kenneth Harbo Eriksen, Johannes Eugenius Maria Mekenkamp.

Bankruptcy risk for Pretty Fly ApS

1.4%
probability of bankruptcy within 12 months
Medium risk

1.0 × the average (1.41%) · higher risk than 77% of active Danish companies

Lowest riskHighest risk

Increases the risk

Share of late annual reports50%–75% · bankruptcy rate 18.4%2.1×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Equity ratio-50%–0% · bankruptcy rate 14.8%1.7×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
Current ratio50%–100% · bankruptcy rate 11.7%1.3×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×

Reduces the risk

Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Auditor's statementCompilation · bankruptcy rate 5.6%0.64×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Number of CEOs2 · bankruptcy rate 5.7%0.65×
RegionSyddanmark · bankruptcy rate 6.0%0.68×
Return on assets-20%–0% · bankruptcy rate 6.2%0.70×
Published annual reports5–10 · bankruptcy rate 6.3%0.72×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
41726547
Status
Active
Company type
Private limited company (ApS)
Founded
(6 years)
Address
c/o Kenneth Eriksen, Hybenvænget 5
6710 Esbjerg V
Municipality
Esbjerg
Industry
Detailhandel med brugte varer (477900)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 40k
Auditor
Revisionsfirmaet KRH ApS
Audit opted out
Yes

Warning signs

Annual reports filed late3 of 5
Missing annual reportNo
Negative equityYes
Equity ratio-14.1%
Current ratio88%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address5
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK -9,079DKK 5,776DKK -12k
Net profitDKK -9,070DKK 301DKK -9,126
EquityDKK -69kDKK -60kDKK -60k
Total assetsDKK 490kDKK 509kDKK 523k
CashDKK 10kDKK 23k–
Short-term debtDKK 559kDKK 569k–
Avg. employees01–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Revisionsfirmaet KRH ApS.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025190 Late
1 Jan 2024 – 31 Dec 2024183
1 Jan 2023 – 31 Dec 2023180
1 Jan 2022 – 31 Dec 2022184 Late
1 Oct 2020 – 31 Dec 2021175

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOKenneth Harbo EriksenCurrent
CEOJohannes Eugenius Maria MekenkampCurrent
Owner (90%)HOUSE MEDIA & CONSULT ApSCurrent
Owner (50%)HOUSE MEDIA & CONSULT ApS
Owner (25%)Boukje Ida Renger
Owner (25%)Johannes Eugenius Maria Mekenkamp
FounderHOUSE MEDIA & CONSULT ApSCurrent
FounderBoukje Ida RengerCurrent
FounderJohannes Eugenius Maria MekenkampCurrent

The CEOs' other companies

Kenneth Harbo Eriksen – 5 other companies

Address history (0 moves)

c/o Kenneth Eriksen, Hybenvænget 5, 6710 Esbjerg V

Other companies at the same address

Similar companies in Esbjerg

Questions and answers about Pretty Fly ApS

Has Pretty Fly ApS gone bankrupt?

No, Pretty Fly ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Pretty Fly ApS?

Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.

Who is the CEO of Pretty Fly ApS?

Kenneth Harbo Eriksen, Johannes Eugenius Maria Mekenkamp are the CEOs of Pretty Fly ApS.

Who is the auditor of Pretty Fly ApS?

Pretty Fly ApS most recently used Revisionsfirmaet KRH ApS.

When was Pretty Fly ApS founded?

Pretty Fly ApS was founded on 29 September 2020.

What is the equity of Pretty Fly ApS?

Equity was DKK -69k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.