Suay Suay ApS

CVR 41612134 · Private limited company (ApS) · Active · Medium risk

Suay Suay ApS is a Private limited company (ApS), founded on , based in København N. The company is registered in the industry detailhandel med kosmetikvarer og toiletartikler. Our model estimates a bankruptcy risk of 2.3% over the next 12 months, which is 1.6 times the average for Danish companies. 5 annual reports have been published, of which 3 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 0 and a net result of DKK 0. CEO: Jill Ertner.

Bankruptcy risk for Suay Suay ApS

2.3%
probability of bankruptcy within 12 months
Medium risk

1.6 × the average (1.41%) · higher risk than 84% of active Danish companies

Lowest riskHighest risk

Increases the risk

Reporting classReporting class B, mikrovirksomhed · bankruptcy rate 23.5%2.7×
Share of late annual reports50%–75% · bankruptcy rate 18.4%2.1×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×

Reduces the risk

Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Negative equityNo · bankruptcy rate 5.1%0.58×
Loss for the yearNo · bankruptcy rate 5.3%0.60×
Published annual reports5–10 · bankruptcy rate 6.3%0.72×
Going-concern uncertaintyNo · bankruptcy rate 6.4%0.73×
Annual reports filed late3+ · bankruptcy rate 7.0%0.80×
Age (years)5–10 yrs · bankruptcy rate 7.0%0.80×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
41612134
Status
Active
Company type
Private limited company (ApS)
Founded
(6 years)
Address
Griffenfeldsgade 34, st. th
2200 København N
Municipality
København
Industry
Detailhandel med kosmetikvarer og toiletartikler (477500)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 40k
Audit opted out
Yes

Warning signs

Annual reports filed late3 of 5
Missing annual reportNo
Negative equityNo
Equity ratio–
Current ratio–
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address1
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Revenue–DKK 0
Gross profitDKK 0DKK 0
Net profitDKK 0DKK 0
EquityDKK 0DKK 0
Total assetsDKK 0DKK 0
CashDKK 0–
Short-term debtDKK 0–
Tax owedDKK 0–

Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025181
1 Jan 2024 – 31 Dec 2024191 Late
1 Jan 2023 – 31 Dec 2023193 Late
1 Jan 2022 – 31 Dec 2022190 Late
21 Aug 2020 – 31 Dec 2021181

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOJill ErtnerCurrent
Owner (100%)Jill ErtnerCurrent
FounderJill ErtnerCurrent

Address history (0 moves)

Griffenfeldsgade 34, st. th, 2200 København N

Former names

Suay Suay ApS – now
MooiCph ApS –
Moooi ApS –

Other companies at the same address

Similar companies in København

Questions and answers about Suay Suay ApS

Has Suay Suay ApS gone bankrupt?

No, Suay Suay ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Suay Suay ApS?

Our model estimates a bankruptcy risk of 2.3% over the next 12 months (medium risk), which is 1.6 times the average for Danish companies.

Who is the CEO of Suay Suay ApS?

Jill Ertner is the CEO of Suay Suay ApS.

When was Suay Suay ApS founded?

Suay Suay ApS was founded on 21 August 2020.

What is the equity of Suay Suay ApS?

Equity was DKK 0 according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.