Sales-Coach ApS

CVR 41309261 · Private limited company (ApS) · Active · Medium risk

Sales-Coach ApS is a Private limited company (ApS), founded on , based in Hillerød. The company is registered in the industry anden distribution af medieindhold. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 6 annual reports have been published. The latest annual report (30 Jun 2026) shows equity of DKK 2.5m and a net result of DKK 2.0m. CEO: Carsten Bruun Werner-Hoelstad.

Bankruptcy risk for Sales-Coach ApS

1.4%
probability of bankruptcy within 12 months
Medium risk

1.0 × the average (1.41%) · higher risk than 77% of active Danish companies

Lowest riskHighest risk

Increases the risk

CEO's previous bankruptcies1 · bankruptcy rate 14.2%1.6×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×
Other companies at the same address20–100 · bankruptcy rate 10.2%1.2×

Reduces the risk

Current ratio500%+ · bankruptcy rate 1.5%0.17×
Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Return on assets15%+ · bankruptcy rate 5.1%0.58×
Negative equityNo · bankruptcy rate 5.1%0.58×
Share of late annual reports< 0.01% · bankruptcy rate 5.2%0.59×
Loss for the yearNo · bankruptcy rate 5.3%0.60×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
41309261
Status
Active
Company type
Private limited company (ApS)
Founded
(6 years)
Address
Frydenborgvej 27D
3400 Hillerød
Municipality
Hillerød
Industry
Anden distribution af medieindhold (603900)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 47k
Audit opted out
Yes

Warning signs

Annual reports filed late0 of 6
Missing annual reportNo
Negative equityNo
Equity ratio68.9%
Current ratio646%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies1
Other companies at the address70
Going-concern uncertaintyNo

Financials and key figures

Financial year202620252024
Gross profitDKK 3.8mDKK 2.4mDKK 1.5m
Net profitDKK 2.0mDKK 486kDKK 459k
EquityDKK 2.5mDKK 1.1mDKK 498k
Total assetsDKK 3.7mDKK 2.0mDKK 886k
CashDKK 3.2mDKK 1.3m–
Short-term debtDKK 567kDKK 738k–
Tax owedDKK 154k––
Avg. employees23–

Latest annual report: Reporting class B · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jul 2025 – 30 Jun 202673
1 Jul 2024 – 30 Jun 2025158
1 Jul 2023 – 30 Jun 2024156
1 Jul 2022 – 30 Jun 2023157
1 Jul 2021 – 30 Jun 2022154
21 Apr 2020 – 30 Jun 202197

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOCarsten Bruun Werner-HoelstadCurrent
Owner (50%)EMPOWERMENT HOLDING ApSCurrent
Owner (33%)Korsbæk Jensen ApSCurrent
Owner (100%)Carsten Bruun Werner-Hoelstad
Owner (67%)EMPOWERMENT HOLDING ApS
Owner (15%)Korsbæk Jensen ApS
FounderCarsten Bruun Werner-HoelstadCurrent

The CEOs' other companies

Carsten Bruun Werner-Hoelstad – 4 other companies, of which 1 bankrupt

Address history (2 moves)

Frydenborgvej 27D, 3400 Hillerød
Uglevej 4, 3390 Hundested
Dronningens Tværgade 7, 2., 1302 København K

Former names

Sales-Coach ApS – now
People Analyze Group ApS –

Other companies at the same address

Similar companies in Hillerød

Questions and answers about Sales-Coach ApS

Has Sales-Coach ApS gone bankrupt?

No, Sales-Coach ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Sales-Coach ApS?

Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.

Who is the CEO of Sales-Coach ApS?

Carsten Bruun Werner-Hoelstad is the CEO of Sales-Coach ApS.

When was Sales-Coach ApS founded?

Sales-Coach ApS was founded on 21 April 2020.

What is the equity of Sales-Coach ApS?

Equity was DKK 2.5m according to the annual report for the period ending 30 June 2026.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.