MyPureWay ApS
CVR 41306483 · Private limited company (ApS) · Active · Medium risk
MyPureWay ApS is a Private limited company (ApS), founded on , based in Klampenborg. The company is registered in the industry engroshandel med parfumerivarer og kosmetik. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 6 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK -15k and a net result of DKK -81k. CEO: Henriette Holmgreen Thorsen, Cathrine Runov.
Bankruptcy risk for MyPureWay ApS
1.0 × the average (1.41%) · higher risk than 77% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 41306483
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (6 years)
- Address
- c/o Cathrine Akselbo Runov, Frølichsvej 2
2930 Klampenborg - Municipality
- Gentofte
- Industry
- Engroshandel med parfumerivarer og kosmetik (464500)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr - Share capital
- DKK 40k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 0 of 6 |
| Missing annual report | No |
| Negative equity | Yes |
| Equity ratio | -3.2% |
| Current ratio | 97% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 4 |
| Going-concern uncertainty | Yes |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK -53k | DKK 102k | DKK -14k |
| Net profit | DKK -81k | DKK 64k | DKK -25k |
| Equity | DKK -15k | DKK 66k | DKK 2,131 |
| Total assets | DKK 475k | DKK 297k | DKK 168k |
| Short-term debt | DKK 490k | DKK 232k | – |
| Tax owed | DKK 0 | DKK 14k | – |
| Avg. employees | 1 | 1 | – |
Latest annual report: Reporting class B · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 179 | ||
| 1 Jan 2024 – 31 Dec 2024 | 143 | ||
| 1 Jan 2023 – 31 Dec 2023 | 160 | ||
| 1 Jan 2022 – 31 Dec 2022 | 175 | ||
| 1 Jan 2021 – 31 Dec 2021 | 180 | ||
| 21 Apr 2020 – 31 Dec 2020 | 138 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Henriette Holmgreen Thorsen | Current | |
| CEO | Cathrine Runov | Current | |
| Owner (50%) | HHT Business Development ApS | Current | |
| Owner (50%) | PRESENCE ApS | Current | |
| Founder | HHT Business Development ApS | Current | |
| Founder | PRESENCE ApS | Current |
The CEOs' other companies
Henriette Holmgreen Thorsen – 6 other companies
- EMTF Holding K ApS Active
- HHT Business Development ApS Active
- MONBERG & THORSEN A/S Fusioneret
- Marie Brizard Wine & Spirits Duty Free A/S Opløst
- Marie Brizard Wine & Spirits Scandinavia A/S Active
- PPG Coatings Danmark A/S Active
Cathrine Runov – 5 other companies
- CAR Everlasting ApS Active
- CAS Presence ApS Fusioneret
- CL Presence ApS Active
- PRESENCE ApS Active
- PRESENCE Midlertidig Holding ApS Fusioneret
Address history (1 moves)
| c/o Cathrine Akselbo Runov, Frølichsvej 2, 2930 Klampenborg | |
| c/o Cathrine Akselbo Runov, Egehøjvej 20, 2920 Charlottenlund |
Other companies at the same address
- CAR Everlasting ApS Active
- CAS Presence ApS Fusioneret
- CL Presence ApS Active
- PRESENCE ApS Active
Similar companies in Gentofte
- Éclot ApS Hellerup
- Apollon Studios ApS Hellerup
- Comme Deux ApS Gentofte
- Beauty Technology Cph ApS Hellerup
- Morrow International ApS Gentofte
- Happy Heart Tune ApS Hellerup
- AiiA DK ApS Charlottenlund
- OLÍVY ApS Charlottenlund
- LOUILOUI ApS Hellerup
- BENTIM HOLDING ApS Hellerup
- ALFRED & CO ApS Hellerup
- ADA International Scandinavia A/S Hellerup
Questions and answers about MyPureWay ApS
Has MyPureWay ApS gone bankrupt?
No, MyPureWay ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of MyPureWay ApS?
Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.
Who is the CEO of MyPureWay ApS?
Henriette Holmgreen Thorsen, Cathrine Runov are the CEOs of MyPureWay ApS.
When was MyPureWay ApS founded?
MyPureWay ApS was founded on 21 April 2020.
What is the equity of MyPureWay ApS?
Equity was DKK -15k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.