MASA GULD ApS

CVR 40945156 · Private limited company (ApS) · Active · Medium risk

MASA GULD ApS is a Private limited company (ApS), founded on , based in Brønshøj. The company is registered in the industry detailhandel med ure og smykker. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 6 annual reports have been published, of which 5 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -1.6m and a net result of DKK -1.6m. CEO: Ali Houssin Eidan Elsalhi.

Bankruptcy risk for MASA GULD ApS

1.4%
probability of bankruptcy within 12 months
Medium risk

1.0 × the average (1.41%) · higher risk than 77% of active Danish companies

Lowest riskHighest risk

Increases the risk

Share of late annual reports75%+ · bankruptcy rate 29.8%3.4×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Return on assets< -20% · bankruptcy rate 16.7%1.9×
Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Equity ratio-50%–0% · bankruptcy rate 14.8%1.7×
CEO's previous bankruptcies1 · bankruptcy rate 14.2%1.6×
Current ratio50%–100% · bankruptcy rate 11.7%1.3×

Reduces the risk

Auditor's statementExtended review · bankruptcy rate 2.9%0.33×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Restated annual reports2+ · bankruptcy rate 4.4%0.49×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×
Audit opted outNo · bankruptcy rate 4.8%0.55×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Number of auditors (historical)1 · bankruptcy rate 6.2%0.70×
Published annual reports5–10 · bankruptcy rate 6.3%0.72×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
40945156
Status
Active
Company type
Private limited company (ApS)
Founded
(6 years)
Address
Frederikssundsvej 186
2700 Brønshøj
Municipality
København
Industry
Detailhandel med ure og smykker (477700)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 40k
Auditor
Nem Revisor ApS
Audit opted out
No

Warning signs

Annual reports filed late5 of 6
Missing annual reportNo
Negative equityYes
Equity ratio-47.8%
Current ratio68%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies1
Other companies at the address1
Going-concern uncertaintyYes

Financials and key figures

Financial year20252024
RevenueDKK 5.6mDKK 3.9m
Gross profitDKK -1.6mDKK 30k
Net profitDKK -1.6mDKK 23k
EquityDKK -1.6mDKK 76k
Total assetsDKK 3.2mDKK 8.2m
CashDKK 237k–
Short-term debtDKK 4.8m–
Tax owedDKK 73k–
Avg. employees0–

Latest annual report: Reporting class B · auditor's statement: Den uafhængige revisors erklæring om udvidet gennemgang · Nem Revisor ApS.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025177
1 Jan 2024 – 31 Dec 2024215 Late
1 Jan 2023 – 31 Dec 2023214 Late
1 Jan 2022 – 31 Dec 2022187 Late
1 Jan 2021 – 31 Dec 2021192 Late
20 Nov 2019 – 31 Dec 2020192 Late

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOAli Houssin Eidan ElsalhiCurrent
Owner (100%)ALI-SUN HOLDING ApSCurrent
AuditorNem Revisor ApSCurrent
FounderALI-SUN HOLDING ApSCurrent

The CEOs' other companies

Ali Houssin Eidan Elsalhi – 4 other companies, of which 2 bankrupt

Address history (2 moves)

Frederikssundsvej 186, 2700 Brønshøj
Lyskær 1, 3., 2730 Herlev
c/o Zumurda Jewellery ApS, Frederikssundsvej 18A, st. th, 2400 København NV

Former names

MASA GULD ApS – now
MASA ApS –
Agold ApS –
New Zumurda ApS –

Other companies at the same address

Similar companies in København

Questions and answers about MASA GULD ApS

Has MASA GULD ApS gone bankrupt?

No, MASA GULD ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of MASA GULD ApS?

Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.

Who is the CEO of MASA GULD ApS?

Ali Houssin Eidan Elsalhi is the CEO of MASA GULD ApS.

Who is the auditor of MASA GULD ApS?

MASA GULD ApS most recently used Nem Revisor ApS.

When was MASA GULD ApS founded?

MASA GULD ApS was founded on 20 November 2019.

What is the equity of MASA GULD ApS?

Equity was DKK -1.6m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.