WhatsNext ApS
CVR 40851895 · Private limited company (ApS) · Active · Low risk
WhatsNext ApS is a Private limited company (ApS), founded on , based in Aalborg. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.9% over the next 12 months, which is 0.6 times the average for Danish companies. 6 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 291k and a net result of DKK 217k. CEO: Mads Bach Laursen.
Bankruptcy risk for WhatsNext ApS
0.6 × the average (1.41%) · higher risk than 69% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 40851895
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (7 years)
- Address
- c/o Mads Bach Laursen, C.V. Jessens Gade 5, st. tv
9000 Aalborg - Municipality
- Aalborg
- Industry
- Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer - Share capital
- DKK 40k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 0 of 6 |
| Missing annual report | No |
| Negative equity | No |
| Equity ratio | 45.8% |
| Current ratio | 185% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 1 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 3 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK 604k | DKK 362k | DKK 135k |
| Net profit | DKK 217k | DKK 86k | DKK 57k |
| Equity | DKK 291k | DKK 142k | DKK 117k |
| Total assets | DKK 636k | DKK 265k | DKK 176k |
| Cash | DKK 251k | DKK 186k | – |
| Short-term debt | DKK 344k | DKK 123k | – |
| Tax owed | DKK 66k | DKK 17k | – |
| Avg. employees | 1 | 1 | – |
Latest annual report: Reporting class B · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 182 | ||
| 1 Jan 2024 – 31 Dec 2024 | 161 | ||
| 1 Jan 2023 – 31 Dec 2023 | 115 | ||
| 1 Jan 2022 – 31 Dec 2022 | 177 | ||
| 1 Jan 2021 – 31 Dec 2021 | 46 | ||
| 5 Oct 2019 – 31 Dec 2020 | 146 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Mads Bach Laursen | Current | |
| CEO | Nicolas Cabald Støttrup Jensen | ||
| Owner (100%) | Mads Bach Laursen | Current | |
| Founder | Mads Bach Laursen | Current | |
| Founder | Nicolas Cabald Støttrup Jensen | Current |
The CEOs' other companies
Mads Bach Laursen – 3 other companies
- Inspired Parfume ApS Active
- Leadmagneten ApS Active
- MBL Holding ApS Active
Nicolas Cabald Støttrup Jensen – 2 other companies
- C&G Ejendomme ApS Active
- C&G Tømrerforretning ApS Active
Address history (1 moves)
| c/o Mads Bach Laursen, C.V. Jessens Gade 5, st. tv, 9000 Aalborg | |
| c/o Mads Bach Laursen, Bjørnsholmvej 69A, 9670 Løgstør |
Former names
| WhatsNext ApS | – now |
| MN Group ApS | – |
| Gearboks ApS | – |
Other companies at the same address
- LBW Holding ApS Active
- Leadmagneten ApS Active
- MBL Holding ApS Active
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Questions and answers about WhatsNext ApS
Has WhatsNext ApS gone bankrupt?
No, WhatsNext ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of WhatsNext ApS?
Our model estimates a bankruptcy risk of 0.9% over the next 12 months (low risk), which is 0.6 times the average for Danish companies.
Who is the CEO of WhatsNext ApS?
Mads Bach Laursen is the CEO of WhatsNext ApS.
When was WhatsNext ApS founded?
WhatsNext ApS was founded on 5 October 2019.
What is the equity of WhatsNext ApS?
Equity was DKK 291k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.