WeArePhoenix ApS

CVR 40780378 · Private limited company (ApS) · Active · High risk

WeArePhoenix ApS is a Private limited company (ApS), founded on , based in København V. The company is registered in the industry detailhandel med tøj. Our model estimates a bankruptcy risk of 3.4% over the next 12 months, which is 2.4 times the average for Danish companies. 6 annual reports have been published, of which 3 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -2.4m and a net result of DKK -224k. CEO: Pia Anna Kierulff, Mai-Britt Gamdrup Jonsen.

Bankruptcy risk for WeArePhoenix ApS

3.4%
probability of bankruptcy within 12 months
High risk

2.4 × the average (1.41%) · higher risk than 88% of active Danish companies

Lowest riskHighest risk

Increases the risk

Equity ratio< -50% · bankruptcy rate 19.3%2.2×
Share of late annual reports50%–75% · bankruptcy rate 18.4%2.1×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Return on assets< -20% · bankruptcy rate 16.7%1.9×
Going-concern uncertaintyYes · bankruptcy rate 16.3%1.9×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
Website registeredYes · bankruptcy rate 12.0%1.4×

Reduces the risk

Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Auditor's statementCompilation · bankruptcy rate 5.6%0.64×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Number of CEOs2 · bankruptcy rate 5.7%0.65×
Published annual reports5–10 · bankruptcy rate 6.3%0.72×
Annual reports filed late3+ · bankruptcy rate 7.0%0.80×
Age (years)5–10 yrs · bankruptcy rate 7.0%0.80×
Qualification / emphasis of matterNo · bankruptcy rate 7.1%0.80×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
40780378
Status
Active
Company type
Private limited company (ApS)
Founded
(7 years)
Address
Vesterbrogade 36, st.
1620 København V
Municipality
København
Industry
Detailhandel med tøj (477110)
Bankruptcies in the industry: Tøjforretninger
Share capital
DKK 40k
Auditor
Optimal Revision Godkendt Revisionsvirksomhed
Audit opted out
Yes

Warning signs

Annual reports filed late3 of 6
Missing annual reportNo
Negative equityYes
Equity ratio-358.5%
Current ratio43%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address3
Going-concern uncertaintyYes

Financials and key figures

Financial year202520242023
Gross profitDKK 163kDKK 398kDKK 16k
Net profitDKK -224kDKK -265kDKK -573k
EquityDKK -2.4mDKK -2.2mDKK -1.9m
Total assetsDKK 670kDKK 769kDKK 1.6m
CashDKK 20DKK 35k–
Short-term debtDKK 895kDKK 604k–
Avg. employees02–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · Optimal Revision Godkendt Revisionsvirksomhed.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025166
1 Jan 2024 – 31 Dec 2024180
1 Jan 2023 – 31 Dec 2023176
1 Jan 2022 – 31 Dec 2022195 Late
1 Jan 2021 – 31 Dec 2021185 Late
12 Sep 2019 – 31 Dec 2020196 Late

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOPia Anna KierulffCurrent
CEOMai-Britt Gamdrup JonsenCurrent
Owner (50%)Pia Anna KierulffCurrent
Owner (33%)Mai-Britt Gamdrup JonsenCurrent
Owner (50%)Mai-Britt Gamdrup Jonsen
FounderPia Anna KierulffCurrent
FounderMai-Britt Gamdrup JonsenCurrent

The CEOs' other companies

Pia Anna Kierulff – 2 other companies

Address history (3 moves)

Vesterbrogade 36, st., 1620 København V
Kronprinsensgade 9, st., 1114 København K
c/o Jerome Vintage, Gammel Kongevej 105, 1850 Frederiksberg C
Kronprinsensgade 9, st., 1114 København K

Other companies at the same address

Similar companies in København

Questions and answers about WeArePhoenix ApS

Has WeArePhoenix ApS gone bankrupt?

No, WeArePhoenix ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of WeArePhoenix ApS?

Our model estimates a bankruptcy risk of 3.4% over the next 12 months (high risk), which is 2.4 times the average for Danish companies.

Who is the CEO of WeArePhoenix ApS?

Pia Anna Kierulff, Mai-Britt Gamdrup Jonsen are the CEOs of WeArePhoenix ApS.

Who is the auditor of WeArePhoenix ApS?

WeArePhoenix ApS most recently used Optimal Revision Godkendt Revisionsvirksomhed.

When was WeArePhoenix ApS founded?

WeArePhoenix ApS was founded on 12 September 2019.

What is the equity of WeArePhoenix ApS?

Equity was DKK -2.4m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.