The Assana ApS

CVR 40544739 · Private limited company (ApS) · Active · Low risk

The Assana ApS is a Private limited company (ApS), founded on , based in Charlottenlund. The company is registered in the industry andre personlige serviceydelser i.a.n.. Our model estimates a bankruptcy risk of 0.2% over the next 12 months, which is 0.2 times the average for Danish companies. 7 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 97k and a net result of DKK -8,461. CEO: Saszeline Emanuelle Dreyer.

Bankruptcy risk for The Assana ApS

0.2%
probability of bankruptcy within 12 months
Low risk

0.2 × the average (1.41%) · higher risk than 49% of active Danish companies

Lowest riskHighest risk

Increases the risk

Reporting classReporting class B, mikrovirksomhed · bankruptcy rate 23.5%2.7×
Time at current address0.5–1 yrs · bankruptcy rate 16.5%1.9×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
Website registeredYes · bankruptcy rate 12.0%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×

Reduces the risk

Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Current ratio200%–500% · bankruptcy rate 3.4%0.39×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Negative equityNo · bankruptcy rate 5.1%0.58×
Share of late annual reports< 0.01% · bankruptcy rate 5.2%0.59×
Return on assets-20%–0% · bankruptcy rate 6.2%0.70×
Equity vs. share capital2–5× · bankruptcy rate 6.3%0.72×
Published annual reports5–10 · bankruptcy rate 6.3%0.72×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
40544739
Status
Active
Company type
Private limited company (ApS)
Founded
(7 years)
Address
c/o INTERIOR, Rådhusvej 10, st.
2920 Charlottenlund
Municipality
Gentofte
Industry
Andre personlige serviceydelser i.a.n. (969900)
Bankruptcies in the industry: Frisørsaloner
Share capital
DKK 40k
Audit opted out
Yes

Warning signs

Annual reports filed late0 of 7
Missing annual reportNo
Negative equityNo
Equity ratio68.8%
Current ratio320%
Moves (last 2 years)1
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address10
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 209kDKK 127k
Net profitDKK -8,461DKK 67k
EquityDKK 97kDKK 106k
Total assetsDKK 142kDKK 125k
CashDKK 28k–
Short-term debtDKK 44k–
Tax owedDKK 0–

Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202584
1 Jan 2024 – 31 Dec 2024178
1 Jan 2023 – 31 Dec 2023179
1 Jan 2022 – 31 Dec 2022151
1 Jan 2021 – 31 Dec 2021160
1 Jan 2020 – 31 Dec 2020172
23 May 2019 – 31 Dec 2019174

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOSaszeline Emanuelle DreyerCurrent
Owner (100%)Saszeline Emanuelle DreyerCurrent
FounderSaszeline Emanuelle DreyerCurrent

The CEOs' other companies

Saszeline Emanuelle Dreyer – 2 other companies, of which 1 bankrupt

Address history (3 moves)

c/o INTERIOR, Rådhusvej 10, st., 2920 Charlottenlund
Charlottenlund Stationsplads 2, 2920 Charlottenlund
c/o Advokatfirmaet Flemming Heegaard, Lyngebækgårds Alle 8, 2990 Nivå
c/o Sazeline Dreyer, Solkrogen 14, 2960 Rungsted Kyst

Former names

The Assana ApS – now
Branding Resource ApS –

Other companies at the same address

Similar companies in Gentofte

Questions and answers about The Assana ApS

Has The Assana ApS gone bankrupt?

No, The Assana ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of The Assana ApS?

Our model estimates a bankruptcy risk of 0.2% over the next 12 months (low risk), which is 0.2 times the average for Danish companies.

Who is the CEO of The Assana ApS?

Saszeline Emanuelle Dreyer is the CEO of The Assana ApS.

When was The Assana ApS founded?

The Assana ApS was founded on 23 May 2019.

What is the equity of The Assana ApS?

Equity was DKK 97k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.