Will Agency ApS

CVR 40519122 · Private limited company (ApS) · Active · Low risk

Will Agency ApS is a Private limited company (ApS), founded on , based in Odense C. The company is registered in the industry udgivelse af bøger. Our model estimates a bankruptcy risk of 0.9% over the next 12 months, which is 0.6 times the average for Danish companies. 7 annual reports have been published, of which 5 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -7,406 and a net result of DKK -8,507. CEO: Anna Sophie Will.

Bankruptcy risk for Will Agency ApS

0.9%
probability of bankruptcy within 12 months
Low risk

0.6 × the average (1.41%) · higher risk than 69% of active Danish companies

Lowest riskHighest risk

Increases the risk

Reporting classReporting class B, mikrovirksomhed · bankruptcy rate 23.5%2.7×
Share of late annual reports50%–75% · bankruptcy rate 18.4%2.1×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Return on assets< -20% · bankruptcy rate 16.7%1.9×
Time since new CEO1 yrs · bankruptcy rate 16.2%1.8×
Equity ratio-50%–0% · bankruptcy rate 14.8%1.7×
Time at current address1 yrs · bankruptcy rate 14.0%1.6×

Reduces the risk

RegionSyddanmark · bankruptcy rate 6.0%0.68×
Published annual reports5–10 · bankruptcy rate 6.3%0.72×
Going-concern uncertaintyNo · bankruptcy rate 6.4%0.73×
Industry changes1 · bankruptcy rate 6.5%0.74×
Annual reports filed late3+ · bankruptcy rate 7.0%0.80×
Age (years)5–10 yrs · bankruptcy rate 7.0%0.80×
Qualification / emphasis of matterNo · bankruptcy rate 7.1%0.80×
Missed filing deadlines0 · bankruptcy rate 7.1%0.81×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
40519122
Status
Active
Company type
Private limited company (ApS)
Founded
(7 years)
Address
Smedestræde 12
5000 Odense C
Municipality
Odense
Industry
Udgivelse af bøger (581100)
Bankruptcies in the industry: Ikke-finansielle holdingselskaber
Share capital
DKK 40k
Audit opted out
Yes

Warning signs

Annual reports filed late5 of 7
Missing annual reportNo
Negative equityYes
Equity ratio-32.0%
Current ratio82%
Moves (last 2 years)1
CEO changes in total4
CEO's previous bankruptcies0
Other companies at the address1
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 25kDKK 0DKK 10
Net profitDKK -8,507DKK 0DKK -7,793
EquityDKK -7,406DKK 1,100DKK 1,100
Total assetsDKK 23kDKK 2,197DKK 2,197
CashDKK 13k––
Short-term debtDKK 27kDKK 1,097–

Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025174
1 Jan 2024 – 31 Dec 2024193 Late
1 Jan 2023 – 31 Dec 2023182
1 Jan 2022 – 31 Dec 2022199 Late
1 Jan 2021 – 31 Dec 2021195 Late
1 Jan 2020 – 31 Dec 2020202 Late
14 May 2019 – 31 Dec 2019239 Late

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOAnna Sophie WillCurrent
CEOSimon Frydensbjerg Sinding
CEOChristian Hjorth Andreasen
Owner (100%)Anna Sophie WillCurrent
Owner (100%)Simon Frydensbjerg Sinding
Owner (100%)Christian Hjorth Andreasen
FounderSimon Frydensbjerg SindingCurrent

The CEOs' other companies

Anna Sophie Will – 1 other companies

Simon Frydensbjerg Sinding – 2 other companies, of which 1 bankrupt

Christian Hjorth Andreasen – 1 other companies, of which 1 bankrupt

Address history (1 moves)

Smedestræde 12, 5000 Odense C
Kochsgade 31D, 2., 5000 Odense C

Former names

Will Agency ApS – now
Bearded Duck Holding ApS –

Other companies at the same address

Similar companies in Odense

Questions and answers about Will Agency ApS

Has Will Agency ApS gone bankrupt?

No, Will Agency ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Will Agency ApS?

Our model estimates a bankruptcy risk of 0.9% over the next 12 months (low risk), which is 0.6 times the average for Danish companies.

Who is the CEO of Will Agency ApS?

Anna Sophie Will is the CEO of Will Agency ApS.

When was Will Agency ApS founded?

Will Agency ApS was founded on 14 May 2019.

What is the equity of Will Agency ApS?

Equity was DKK -7,406 according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.