Willingness To Pay ApS

CVR 40315462 · Private limited company (ApS) · Active · Low risk

Willingness To Pay ApS is a Private limited company (ApS), founded on , based in København K. The company is registered in the industry administrations- og kontorserviceaktiviteter. Our model estimates a bankruptcy risk of 0.5% over the next 12 months, which is 0.4 times the average for Danish companies. 6 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (30 Jun 2025) shows equity of DKK 4.9m and a net result of DKK 2.5m. CEO: Ulrik Lehrskov-Schmidt, Christopher William Truce.

Bankruptcy risk for Willingness To Pay ApS

0.5%
probability of bankruptcy within 12 months
Low risk

0.4 × the average (1.41%) · higher risk than 60% of active Danish companies

Lowest riskHighest risk

Increases the risk

Time since new CEO1 yrs · bankruptcy rate 16.2%1.8×
CEO's previous bankruptcies1 · bankruptcy rate 14.2%1.6×
Time at current address1 yrs · bankruptcy rate 14.0%1.6×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Other companies at the same address100+ · bankruptcy rate 11.5%1.3×
Annual reports filed late1 · bankruptcy rate 11.3%1.3×

Reduces the risk

Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Auditor registered in CVRYes · bankruptcy rate 4.8%0.55×
Audit opted outNo · bankruptcy rate 4.8%0.55×
Return on assets15%+ · bankruptcy rate 5.1%0.58×
Negative equityNo · bankruptcy rate 5.1%0.58×
Loss for the yearNo · bankruptcy rate 5.3%0.60×
Current ratio150%–200% · bankruptcy rate 5.4%0.61×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
40315462
Status
Active
Company type
Private limited company (ApS)
Founded
(7 years)
Address
Store Kongensgade 68, st. tv
1264 København K
Municipality
København
Industry
Administrations- og kontorserviceaktiviteter (821000)
Bankruptcies in the industry: Kombinerede administrationsserviceydelser
Share capital
DKK 40k
Auditor
DANSK REVISION FREDERIKSSUND GODKENDT REVISIONSANPARTSSELSKAB
Audit opted out
No

Warning signs

Annual reports filed late1 of 6
Missing annual reportNo
Negative equityNo
Equity ratio37.6%
Current ratio160%
Moves (last 2 years)1
CEO changes in total3
CEO's previous bankruptcies1
Other companies at the address123
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 5.3mDKK 3.1m
Net profitDKK 2.5mDKK 1.4m
EquityDKK 4.9mDKK 2.4m
Total assetsDKK 12.9mDKK 5.7m
CashDKK 1.9m–
Short-term debtDKK 8.1m–
Avg. employees0–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · KRESTON CMStatsautoriseret Revisionsinteressentskab.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jul 2024 – 30 Jun 2025163
1 Jul 2023 – 30 Jun 2024183
1 Jul 2022 – 30 Jun 2023196 Late
1 Jul 2021 – 30 Jun 2022180
1 Jul 2020 – 30 Jun 2021161
1 Mar 2019 – 30 Jun 202071

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOUlrik Lehrskov-SchmidtCurrent
CEOChristopher William TruceCurrent
CEOJohnny Hast Hansen
Owner (90%)Adamos ApSCurrent
Owner (10%)FABSNAP ApSCurrent
Owner (100%)Juraeksperten ApS
Owner (100%)Adamos ApS
AuditorDANSK REVISION FREDERIKSSUND GODKENDT REVISIONSANPARTSSELSKABCurrent
FounderJuraeksperten ApSCurrent

The CEOs' other companies

Ulrik Lehrskov-Schmidt – 12 other companies, of which 3 bankrupt

Christopher William Truce – 1 other companies

Johnny Hast Hansen – 60 other companies, of which 60 bankrupt

Address history (3 moves)

Store Kongensgade 68, st. tv, 1264 København K
c/o Khallash Schmidt, Store Kongensgade 72, 1. th, 1264 København K
Store Kongensgade 71, 1., 1264 København K
Lottrups Gård 9, 5000 Odense C

Former names

Willingness To Pay ApS – now
Behavioural Strategy Associates ApS –
Behavioural Strategy Associates IVS –
ASD 38 IVS –

Other companies at the same address

Similar companies in København

Questions and answers about Willingness To Pay ApS

Has Willingness To Pay ApS gone bankrupt?

No, Willingness To Pay ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Willingness To Pay ApS?

Our model estimates a bankruptcy risk of 0.5% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.

Who is the CEO of Willingness To Pay ApS?

Ulrik Lehrskov-Schmidt, Christopher William Truce are the CEOs of Willingness To Pay ApS.

Who is the auditor of Willingness To Pay ApS?

Willingness To Pay ApS most recently used DANSK REVISION FREDERIKSSUND GODKENDT REVISIONSANPARTSSELSKAB.

When was Willingness To Pay ApS founded?

Willingness To Pay ApS was founded on 1 March 2019.

What is the equity of Willingness To Pay ApS?

Equity was DKK 4.9m according to the annual report for the period ending 30 June 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.