&NOW ApS
CVR 40288015 · Private limited company (ApS) · Active · Low risk
&NOW ApS is a Private limited company (ApS), founded on , based in København K. The company is registered in the industry public relations og kommunikation. Our model estimates a bankruptcy risk of 0.2% over the next 12 months, which is 0.2 times the average for Danish companies. 7 annual reports have been published, of which 6 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -50k and a net result of DKK -33k. CEO: Jacob Alexander Peitersen.
Bankruptcy risk for &NOW ApS
0.2 × the average (1.41%) · higher risk than 49% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 40288015
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (7 years)
- Address
- c/o Matrikel 1, Højbro Plads 10
1200 København K - Municipality
- København
- Industry
- Public relations og kommunikation (733000)
Bankruptcies in the industry: Virksomhedsrådgivning og anden rådgivning om driftsledelse - Share capital
- DKK 50k
- Auditor
- ECO-TEAM statsautoriseret revisionsanpartsselskab
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 6 of 7 |
| Missing annual report | No |
| Negative equity | Yes |
| Equity ratio | -9.9% |
| Current ratio | 12% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 453 |
| Going-concern uncertainty | No |
Financials and key figures
| Financial year | 2025 | 2024 |
|---|---|---|
| Gross profit | DKK -33k | DKK -7,311 |
| Net profit | DKK -33k | DKK -4,770 |
| Equity | DKK -50k | DKK -7,832 |
| Total assets | DKK 510k | DKK 522k |
| Cash | DKK 1,599 | – |
| Short-term debt | DKK 560k | – |
| Avg. employees | 1 | – |
Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · ECO-TEAM statsautoriseret revisionsanpartsselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 176 | ||
| 1 Jan 2024 – 31 Dec 2024 | 197 | Late | |
| 1 Jan 2023 – 31 Dec 2023 | 196 | Late | |
| 1 Jan 2022 – 31 Dec 2022 | 195 | Late | |
| 1 Jan 2021 – 31 Dec 2021 | 196 | Late | |
| 1 Jan 2020 – 31 Dec 2020 | 188 | Late | |
| 21 Feb 2019 – 31 Dec 2019 | 248 | Late |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Jacob Alexander Peitersen | Current | |
| Owner (100%) | INCUBATOR HOLDING ApS | Current | |
| Founder | INCUBATOR HOLDING ApS | Current |
The CEOs' other companies
Jacob Alexander Peitersen – 9 other companies, of which 1 bankrupt
- Selskabet af 28. juni 2018 ApS Bankrupt 7 Jun 2023
- BERGSØE 2 VISION ApS Opløst
- BLÅ ELEFANT DANMARK A/S Opløst
- Biobridge Partners ApS Active
- INCUBATOR HOLDING ApS Active
- OLE MATHIESEN A/S Active
- PUBLICIS REPUTATION ApS Fusioneret
- Publicis Denmark A/S Active
- V40A Holding ApS Opløst
Address history (1 moves)
| c/o Matrikel 1, Højbro Plads 10, 1200 København K | |
| c/o Alexander Peitersen, Bredgade 76, 2. th, 1260 København K |
Other companies at the same address
- ACRYL ApS Bankrupt
- ADVOKATANPARTSSELSKABET LARS HALGREEN Bankrupt
- ANPARTSSELSKABET AF 15. FEBRUAR 2002 Bankrupt
- AS 10 ApS Bankrupt
- Advokatanpartsselskabet Susanne Fryland Bankrupt
- Aqua Green Holding IVS Bankrupt
- Audeo ApS Bankrupt
- AvantGarde Search ApS Bankrupt
- BYG & ANLÆG ENTREPRENØRER ApS Bankrupt
- Black Flamingo ApS Bankrupt
- Briefcase.ai ApS Bankrupt
- CRYSTAL RHINO ApS Bankrupt
- Copenhagen Industries DK Ops ApS Bankrupt
- Criterion AI International IVS Bankrupt
- DALSHVARF ApS Bankrupt
- FLJOTSMORK ApS Bankrupt
- GRANDAVOR ApS Bankrupt
- H. BJÖRNSSON ApS Bankrupt
- HARPA ApS Bankrupt
- HELLINGSEN ApS Bankrupt
- HOLGER DANSKES VEJ 32-34 ApS Bankrupt
- IDUS MARTIAE ApS Bankrupt
- IJ TRADING ApS Bankrupt
- IJ TRADING HOLDING ApS Bankrupt
- ISREB ApS Bankrupt
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Questions and answers about &NOW ApS
Has &NOW ApS gone bankrupt?
No, &NOW ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of &NOW ApS?
Our model estimates a bankruptcy risk of 0.2% over the next 12 months (low risk), which is 0.2 times the average for Danish companies.
Who is the CEO of &NOW ApS?
Jacob Alexander Peitersen is the CEO of &NOW ApS.
Who is the auditor of &NOW ApS?
&NOW ApS most recently used ECO-TEAM statsautoriseret revisionsanpartsselskab.
When was &NOW ApS founded?
&NOW ApS was founded on 20 February 2019.
What is the equity of &NOW ApS?
Equity was DKK -50k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.