New Beauty ApS
CVR 40065520 · Private limited company (ApS) · Active · Medium risk
New Beauty ApS is a Private limited company (ApS), founded on , based in Valby. The company is registered in the industry skønhedspleje og anden skønhedsbehandling. Our model estimates a bankruptcy risk of 2.6% over the next 12 months, which is 1.9 times the average for Danish companies. 7 annual reports have been published, of which 2 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -36k and a net result of DKK -83k.
Bankruptcy risk for New Beauty ApS
1.9 × the average (1.41%) · higher risk than 86% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 40065520
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (7 years)
- Address
- Valby Langgade 86A, st. tv
2500 Valby - Municipality
- København
- Industry
- Skønhedspleje og anden skønhedsbehandling (962200)
Bankruptcies in the industry: Tøjforretninger - Share capital
- DKK 50k
- Audit opted out
- Yes
Warning signs
| Annual reports filed late | 2 of 7 |
| Missing annual report | No |
| Negative equity | Yes |
| Equity ratio | -39.6% |
| Current ratio | 43% |
| Moves (last 2 years) | 1 |
| CEO changes in total | 0 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 6 |
| Going-concern uncertainty | Yes |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK -93k | – | – |
| Net profit | DKK -83k | DKK 0 | DKK 0 |
| Equity | DKK -36k | DKK 47k | DKK 47k |
| Total assets | DKK 91k | DKK 47k | DKK 47k |
| Cash | DKK 39k | DKK 46k | – |
| Short-term debt | DKK 128k | – | – |
| Avg. employees | 0 | 0 | – |
Latest annual report: Reporting class B · auditor's statement: No assurance.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 180 | ||
| 1 Jan 2024 – 31 Dec 2024 | 178 | ||
| 1 Jan 2023 – 31 Dec 2023 | 177 | ||
| 1 Jan 2022 – 31 Dec 2022 | 181 | ||
| 1 Jan 2021 – 31 Dec 2021 | 181 | ||
| 1 Jan 2020 – 31 Dec 2020 | 196 | Late | |
| 4 Dec 2018 – 31 Dec 2019 | 239 | Late |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| Owner (100%) | Lina Ceren Merson | Current | |
| Owner (100%) | Nima Merson | ||
| Founder | Nima Merson | Current |
Address history (3 moves)
| Valby Langgade 86A, st. tv, 2500 Valby | |
| Greve Midtby Center 10E, 2670 Greve | |
| Herlev Hovedgade 138C, 2730 Herlev | |
| Ishøj Strandvej 121, 2635 Ishøj |
Former names
| New Beauty ApS | – now |
| NM Herlev 2018 ApS | – |
Other companies at the same address
- DAN-TEAM ApS Bankrupt
- ApS BLØNDAL EL- & GASMONTERING Fusioneret
- IMPALA CHOKOLADE ApS Compulsorily dissolved
- JKY ApS Active
- OUR SECRET ApS Opløst
- SHAKOURIAN HOLDING ApS Opløst
- Smoking Mermaid ApS Active
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Questions and answers about New Beauty ApS
Has New Beauty ApS gone bankrupt?
No, New Beauty ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of New Beauty ApS?
Our model estimates a bankruptcy risk of 2.6% over the next 12 months (medium risk), which is 1.9 times the average for Danish companies.
When was New Beauty ApS founded?
New Beauty ApS was founded on 4 December 2018.
What is the equity of New Beauty ApS?
Equity was DKK -36k according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.