Apply Purely ApS

CVR 39294303 · Private limited company (ApS) · Active · Low risk

Apply Purely ApS is a Private limited company (ApS), founded on , based in Birkerød. The company is registered in the industry engroshandel med parfumerivarer og kosmetik. Our model estimates a bankruptcy risk of 0.2% over the next 12 months, which is 0.2 times the average for Danish companies. 8 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK 56k and a net result of DKK 1,241.

Bankruptcy risk for Apply Purely ApS

0.2%
probability of bankruptcy within 12 months
Low risk

0.2 × the average (1.41%) · higher risk than 49% of active Danish companies

Lowest riskHighest risk

Increases the risk

Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Equity vs. share capital1× · bankruptcy rate 12.9%1.5×
Number of CEOs0 · bankruptcy rate 12.7%1.4×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
CEOs in total (historical)0 · bankruptcy rate 12.4%1.4×
RegionHovedstaden · bankruptcy rate 11.6%1.3×
Annual reports filed late1 · bankruptcy rate 11.3%1.3×
CEO's other companies0 · bankruptcy rate 10.9%1.2×

Reduces the risk

Current ratio500%+ · bankruptcy rate 1.5%0.17×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Negative equityNo · bankruptcy rate 5.1%0.58×
Loss for the yearNo · bankruptcy rate 5.3%0.60×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Return on assets0%–5% · bankruptcy rate 5.8%0.66×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
39294303
Status
Active
Company type
Private limited company (ApS)
Founded
(8 years)
Address
Rørsangervej 10
3460 Birkerød
Municipality
Rudersdal
Industry
Engroshandel med parfumerivarer og kosmetik (464500)
Bankruptcies in the industry: Engroshandel med andre maskiner og andet udstyr
Share capital
DKK 50k
Audit opted out
Yes

Warning signs

Annual reports filed late1 of 8
Missing annual reportNo
Negative equityNo
Equity ratio91.8%
Current ratio1,312%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address4
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Revenue––DKK 156k
Gross profitDKK 2,390DKK 1,496DKK 3,894
Net profitDKK 1,241DKK 525DKK 3,038
EquityDKK 56kDKK 55kDKK 54k
Total assetsDKK 61kDKK 64kDKK 74k
CashDKK 18kDKK 4,770–
Short-term debtDKK 4,668DKK 8,481–
Avg. employees00–

Latest annual report: Reporting class B · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025132
1 Jan 2024 – 31 Dec 2024169
1 Jan 2023 – 31 Dec 2023173
1 Jan 2022 – 31 Dec 2022176
1 Jan 2021 – 31 Dec 2021181
1 Jan 2020 – 31 Dec 2020151
1 Jan 2019 – 31 Dec 2019232 Late
30 Jan 2018 – 31 Dec 2018149

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
Owner (100%)Kalei Holding ApSCurrent
FounderKalei Holding ApSCurrent

Address history (0 moves)

Rørsangervej 10, 3460 Birkerød

Other companies at the same address

Similar companies in Rudersdal

Questions and answers about Apply Purely ApS

Has Apply Purely ApS gone bankrupt?

No, Apply Purely ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Apply Purely ApS?

Our model estimates a bankruptcy risk of 0.2% over the next 12 months (low risk), which is 0.2 times the average for Danish companies.

When was Apply Purely ApS founded?

Apply Purely ApS was founded on 30 January 2018.

What is the equity of Apply Purely ApS?

Equity was DKK 56k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.