Hej Company ApS
CVR 39051249 · Private limited company (ApS) · Active · Low risk
Hej Company ApS is a Private limited company (ApS), founded on , based in Ikast. The company is registered in the industry ikke-finansielle holdingselskaber. Our model estimates a bankruptcy risk of 0.5% over the next 12 months, which is 0.4 times the average for Danish companies. 8 annual reports have been published, of which 5 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -3.2m and a net result of DKK -1.5m. CEO: Martin Søndergaard Justesen.
Bankruptcy risk for Hej Company ApS
0.4 × the average (1.41%) · higher risk than 60% of active Danish companies
Increases the risk
Reduces the risk
The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.
Company details
- CVR number
- 39051249
- Status
- Active
- Company type
- Private limited company (ApS)
- Founded
- (9 years)
- Address
- Marsvej 1
7430 Ikast - Municipality
- Ikast-Brande
- Industry
- Ikke-finansielle holdingselskaber (642120)
Bankruptcies in the industry: Ikke-finansielle holdingselskaber - Share capital
- DKK 330k
- Auditor
- Cedra Godkendt Revisionsaktieselskab
- Audit opted out
- No
Warning signs
| Annual reports filed late | 5 of 8 |
| Missing annual report | No |
| Negative equity | Yes |
| Equity ratio | -47.6% |
| Current ratio | 39% |
| Moves (last 2 years) | 0 |
| CEO changes in total | 2 |
| CEO's previous bankruptcies | 0 |
| Other companies at the address | 3 |
| Going-concern uncertainty | Yes |
Financials and key figures
| Financial year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Gross profit | DKK 445k | DKK 1.5m | DKK -24k |
| Net profit | DKK -1.5m | DKK -1.7m | DKK 8.3m |
| Equity | DKK -3.2m | DKK -1.7m | DKK 541 |
| Total assets | DKK 6.8m | DKK 8.9m | DKK 3.9m |
| Cash | DKK 38k | DKK 106k | – |
| Short-term debt | DKK 10.0m | DKK 3.9m | – |
| Avg. employees | 0 | – | – |
Latest annual report: Reporting class B · auditor's statement: Erklæring om udvidet gennemgang · Deloitte Statsautoriseret Revisionspartnerselskab.
Filed annual reports
| Reporting period | Published | Days after period end | |
|---|---|---|---|
| 1 Jan 2025 – 31 Dec 2025 | 187 | Late | |
| 1 Jan 2024 – 31 Dec 2024 | 184 | Late | |
| 1 Jan 2023 – 31 Dec 2023 | 198 | Late | |
| 1 Jan 2022 – 31 Dec 2022 | 195 | Late | |
| 1 Jan 2021 – 31 Dec 2021 | 172 | ||
| 1 Jan 2020 – 31 Dec 2020 | 144 | ||
| 1 Jan 2019 – 31 Dec 2019 | 255 | Late | |
| 1 Nov 2017 – 31 Dec 2018 | 123 |
The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.
Management, owners and auditor
| Role | Name | From | To |
|---|---|---|---|
| CEO | Martin Søndergaard Justesen | Current | |
| CEO | Allan Engedal | ||
| CEO | Bent Ole Hvid | ||
| Owner (33%) | Peter Rosenkilde | Current | |
| Owner (50%) | MSJ HOLDING, IKAST ApS | Current | |
| Owner (33%) | AE HOLDING IKAST ApS | ||
| Owner (33%) | BOH HOLDING ApS | ||
| Owner (33%) | MSJ HOLDING, IKAST ApS | ||
| Owner (100%) | MSJ HOLDING, IKAST ApS | ||
| Auditor | Cedra Godkendt Revisionsaktieselskab | Current | |
| Auditor | BDO Holding VII, statsautoriseret revisionsaktieselskab | ||
| Auditor | DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB | ||
| Founder | AE HOLDING IKAST ApS | Current | |
| Founder | BOH HOLDING ApS | Current | |
| Founder | MSJ HOLDING, IKAST ApS | Current |
The CEOs' other companies
Martin Søndergaard Justesen – 6 other companies
- CONNECT ACCESSORIES ApS Fusioneret
- LAL Company ApS Active
- MARSVEJ 2 ApS Active
- MSJ HOLDING, IKAST ApS Active
- Outbound ApS Active
- VEST INVEST 2014 ApS Active
Allan Engedal – 13 other companies, of which 2 bankrupt
- CONNECT ApS Bankrupt 14 Mar 2024
- LØKKEN BRYGHUS ApS Bankrupt 8 Apr 2022
- A.B.A. Invest ApS Active
- AE HOLDING IKAST ApS Active
- C.T.S. COMPANY ApS Opløst
- CONNECT ACCESSORIES ApS Fusioneret
- Forhus ApS Active
- HFA EJENDOMME ApS Compulsorily dissolved
- MARSVEJ 2 ApS Active
- Outbound ApS Active
- TRENDY ApS Opløst
- VEST INVEST 2014 ApS Active
- Wine me up ApS Opløst
Bent Ole Hvid – 7 other companies, of which 1 bankrupt
- CONNECT ApS Bankrupt 14 Mar 2024
- BOH HOLDING ApS Active
- CONNECT ACCESSORIES ApS Fusioneret
- MARSVEJ 2 ApS Active
- Outbound ApS Active
- TRENDY ApS Opløst
- VEST INVEST 2014 ApS Active
Address history (0 moves)
| Marsvej 1, 7430 Ikast |
Other companies at the same address
- CONNECT ApS Bankrupt
- C.T.S. COMPANY ApS Opløst
- Sy Studio ApS Active
Similar companies in Ikast-Brande
- O. ØSTERGAARD JENSEN ApS Ikast
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- Fejerskov Holding ApS Bording
- Almwayl Holding ApS Ikast
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- Laursen Foretagende ApS Herning
- STEEN HESSEL HOLDING 2026 ApS Brande
- Freundeskreis ApS Ikast
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Questions and answers about Hej Company ApS
Has Hej Company ApS gone bankrupt?
No, Hej Company ApS is not registered as bankrupt in the CVR register. Its status is: active.
What is the bankruptcy risk of Hej Company ApS?
Our model estimates a bankruptcy risk of 0.5% over the next 12 months (low risk), which is 0.4 times the average for Danish companies.
Who is the CEO of Hej Company ApS?
Martin Søndergaard Justesen is the CEO of Hej Company ApS.
Who is the auditor of Hej Company ApS?
Hej Company ApS most recently used Cedra Godkendt Revisionsaktieselskab.
When was Hej Company ApS founded?
Hej Company ApS was founded on 1 November 2017.
What is the equity of Hej Company ApS?
Equity was DKK -3.2m according to the annual report for the period ending 31 December 2025.
Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.