HYP Marketing ApS

CVR 38829343 · Private limited company (ApS) · Active · Low risk

HYP Marketing ApS is a Private limited company (ApS), founded on , based in Odense M. The company is registered in the industry planlægning og design af reklamekampagner. Our model estimates a bankruptcy risk of 0.1% over the next 12 months, which is 0.0 times the average for Danish companies. 8 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK 1.5m and a net result of DKK 515k. CEO: Alexander Overgaard Rude, Jacob Juul.

Bankruptcy risk for HYP Marketing ApS

0.1%
probability of bankruptcy within 12 months
Low risk

0.0 × the average (1.41%) · higher risk than 27% of active Danish companies

Lowest riskHighest risk

Increases the risk

Reporting classReporting class B, mikrovirksomhed · bankruptcy rate 23.5%2.7×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×
Website registeredYes · bankruptcy rate 12.0%1.4×
Audit opted outYes · bankruptcy rate 10.4%1.2×
Auditor registered in CVRNo · bankruptcy rate 10.4%1.2×
Employees (latest year)2–5 · bankruptcy rate 10.3%1.2×
Other companies at the same address20–100 · bankruptcy rate 10.2%1.2×

Reduces the risk

Current ratio500%+ · bankruptcy rate 1.5%0.17×
Equity vs. share capital5+× · bankruptcy rate 2.5%0.28×
Time at current address5+ yrs · bankruptcy rate 3.1%0.35×
Equity ratio60%+ · bankruptcy rate 3.3%0.38×
Time since new CEO5+ yrs · bankruptcy rate 3.8%0.43×
Return on assets15%+ · bankruptcy rate 5.1%0.58×
Negative equityNo · bankruptcy rate 5.1%0.58×
Share of late annual reports< 0.01% · bankruptcy rate 5.2%0.59×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
38829343
Status
Active
Company type
Private limited company (ApS)
Founded
(9 years)
Address
Helgavej 26
5230 Odense M
Municipality
Odense
Industry
Planlægning og design af reklamekampagner (731110)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 50k
Employees
3 (2018)
Audit opted out
Yes

Warning signs

Annual reports filed late0 of 8
Missing annual reportNo
Negative equityNo
Equity ratio84.2%
Current ratio634%
Moves (last 2 years)0
CEO changes in total0
CEO's previous bankruptcies0
Other companies at the address46
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK 1.7mDKK 1.2m
Net profitDKK 515kDKK 234k
EquityDKK 1.5mDKK 1.1m
Total assetsDKK 1.8mDKK 1.3m
CashDKK 1.1m–
Short-term debtDKK 287k–
Tax owedDKK 14k–

Latest annual report: Reporting class B, mikrovirksomhed · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202516
1 Jan 2024 – 31 Dec 202410
1 Jan 2023 – 31 Dec 202315
1 Jan 2022 – 31 Dec 202251
1 Jan 2021 – 31 Dec 2021130
1 Jan 2020 – 31 Dec 2020132
1 Jan 2019 – 31 Dec 201916
1 Aug 2017 – 31 Dec 201891

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOAlexander Overgaard RudeCurrent
CEOJacob JuulCurrent
Owner (50%)AOR Invest ApSCurrent
Owner (50%)JJP Invest ApSCurrent
FounderAOR Invest ApSCurrent
FounderJJP Invest ApSCurrent

The CEOs' other companies

Alexander Overgaard Rude – 2 other companies

Jacob Juul – 2 other companies

Address history (1 moves)

Helgavej 26, 5230 Odense M
Sjællandsvej 4, 5400 Bogense

Former names

HYP Marketing ApS – now
Bukephalos Media ApS –

Employees per year

Number of employees at HYP Marketing ApS per year232017: 220172018: 32018

Other companies at the same address

Similar companies in Odense

Questions and answers about HYP Marketing ApS

Has HYP Marketing ApS gone bankrupt?

No, HYP Marketing ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of HYP Marketing ApS?

Our model estimates a bankruptcy risk of 0.1% over the next 12 months (low risk), which is 0.0 times the average for Danish companies.

Who is the CEO of HYP Marketing ApS?

Alexander Overgaard Rude, Jacob Juul are the CEOs of HYP Marketing ApS.

When was HYP Marketing ApS founded?

HYP Marketing ApS was founded on 1 August 2017.

What is the equity of HYP Marketing ApS?

Equity was DKK 1.5m according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.