Gug Holding ApS

CVR 38242059 · Private limited company (ApS) · Active · Medium risk

Gug Holding ApS is a Private limited company (ApS), founded on , based in København K. The company is registered in the industry ikke-finansielle holdingselskaber. Our model estimates a bankruptcy risk of 1.4% over the next 12 months, which is 1.0 times the average for Danish companies. 9 annual reports have been published, of which 1 more than six months after the end of the financial year. The latest annual report (31 Dec 2025) shows equity of DKK -140k and a net result of DKK -186k.

Bankruptcy risk for Gug Holding ApS

1.4%
probability of bankruptcy within 12 months
Medium risk

1.0 × the average (1.41%) · higher risk than 77% of active Danish companies

Lowest riskHighest risk

Increases the risk

Equity ratio< -50% · bankruptcy rate 19.3%2.2×
Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Return on assets< -20% · bankruptcy rate 16.7%1.9×
Time at current address1 yrs · bankruptcy rate 14.0%1.6×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
Number of CEOs0 · bankruptcy rate 12.7%1.4×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×

Reduces the risk

Share of late annual reports0.01%–25% · bankruptcy rate 4.5%0.51×
Auditor's statementCompilation · bankruptcy rate 5.6%0.64×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Published annual reports5–10 · bankruptcy rate 6.3%0.72×
Going-concern uncertaintyNo · bankruptcy rate 6.4%0.73×
Age (years)5–10 yrs · bankruptcy rate 7.0%0.80×
Qualification / emphasis of matterNo · bankruptcy rate 7.1%0.80×
Missed filing deadlines0 · bankruptcy rate 7.1%0.81×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
38242059
Status
Active
Company type
Private limited company (ApS)
Founded
(9 years)
Address
Store Kongensgade 108, 1. th
1264 København K
Municipality
København
Industry
Ikke-finansielle holdingselskaber (642120)
Bankruptcies in the industry: Ikke-finansielle holdingselskaber
Share capital
DKK 50k
Auditor
TEAM REVISION Registreret revisionsanpartsselskab FSR
Audit opted out
Yes

Warning signs

Annual reports filed late1 of 9
Missing annual reportNo
Negative equityYes
Equity ratio-266.1%
Current ratio1%
Moves (last 2 years)1
CEO changes in total2
CEO's previous bankruptcies0
Other companies at the address13
Going-concern uncertaintyNo

Financials and key figures

Financial year20252024
Gross profitDKK -3,971DKK -3,000
Net profitDKK -186kDKK -5,000
EquityDKK -140kDKK 46k
Total assetsDKK 53kDKK 69k
CashDKK 584–
Short-term debtDKK 193k–
Tax owedDKK 0–
Avg. employees1–

Latest annual report: Reporting class B · auditor's statement: Andre erklæringer uden sikkerhed · TEAM REVISION Registreret revisionsanpartsselskab FSR.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 202571
1 Jan 2024 – 31 Dec 202488
1 Jan 2023 – 31 Dec 202394
1 Jan 2022 – 31 Dec 2022101
1 Jan 2021 – 31 Dec 202169
1 Jan 2020 – 31 Dec 2020181
1 Jan 2019 – 31 Dec 2019239 Late
1 Jan 2018 – 31 Dec 2018146
9 Dec 2016 – 31 Dec 2017181

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOElise Gug-Kjeldsen
CEOEmilie Gug Møller-Kongshaug
Owner (50%)Elise Gug-KjeldsenCurrent
Owner (50%)Niels Erik Garde KongshaugCurrent
Owner (33%)Elise Gug-Kjeldsen
Owner (50%)Emilie Gug Møller-Kongshaug
FounderElise Gug-KjeldsenCurrent
FounderEmilie Gug Møller-KongshaugCurrent

The CEOs' other companies

Elise Gug-Kjeldsen – 5 other companies, of which 1 bankrupt

Emilie Gug Møller-Kongshaug – 2 other companies, of which 1 bankrupt

Address history (2 moves)

Store Kongensgade 108, 1. th, 1264 København K
Store Kongensgade 108, 1. th, 1264 København K
Humlebæk Strandvej 110, 3050 Humlebæk

Former names

Gug Holding ApS – now
E. og E. Gug Holding ApS –

Other companies at the same address

Similar companies in København

Questions and answers about Gug Holding ApS

Has Gug Holding ApS gone bankrupt?

No, Gug Holding ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of Gug Holding ApS?

Our model estimates a bankruptcy risk of 1.4% over the next 12 months (medium risk), which is 1.0 times the average for Danish companies.

Who is the auditor of Gug Holding ApS?

Gug Holding ApS most recently used TEAM REVISION Registreret revisionsanpartsselskab FSR.

When was Gug Holding ApS founded?

Gug Holding ApS was founded on 9 December 2016.

What is the equity of Gug Holding ApS?

Equity was DKK -140k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.