M-Prove ApS

CVR 38150855 · Private limited company (ApS) · Active · Medium risk

M-Prove ApS is a Private limited company (ApS), founded on , based in Køge. The company is registered in the industry engroshandel med parfumerivarer og kosmetik. Our model estimates a bankruptcy risk of 2.6% over the next 12 months, which is 1.9 times the average for Danish companies. 9 annual reports have been published. The latest annual report (31 Dec 2025) shows equity of DKK -65k and a net result of DKK 307k.

Bankruptcy risk for M-Prove ApS

2.6%
probability of bankruptcy within 12 months
Medium risk

1.9 × the average (1.41%) · higher risk than 86% of active Danish companies

Lowest riskHighest risk

Increases the risk

Negative equityYes · bankruptcy rate 17.5%2.0×
Equity vs. share capital< 0× · bankruptcy rate 17.3%2.0×
Time at current address0.5–1 yrs · bankruptcy rate 16.5%1.9×
Equity ratio-50%–0% · bankruptcy rate 14.8%1.7×
Auditor's statementNo assurance · bankruptcy rate 13.2%1.5×
Moves in the last 2 years1 · bankruptcy rate 12.7%1.4×
Number of CEOs0 · bankruptcy rate 12.7%1.4×
Number of auditors (historical)0 · bankruptcy rate 12.5%1.4×

Reduces the risk

Return on assets15%+ · bankruptcy rate 5.1%0.58×
Employees (latest year)50–100 · bankruptcy rate 5.2%0.59×
Share of late annual reports< 0.01% · bankruptcy rate 5.2%0.59×
Loss for the yearNo · bankruptcy rate 5.3%0.60×
Reporting classReporting class B · bankruptcy rate 5.7%0.65×
Published annual reports5–10 · bankruptcy rate 6.3%0.72×
Going-concern uncertaintyNo · bankruptcy rate 6.4%0.73×
Capital changes1 · bankruptcy rate 7.0%0.80×

The factors show how often companies with the same characteristic went bankrupt compared with the average (“lift”). The risk is a statistical estimate from a model trained on 141,000+ Danish bankruptcies (AUC 0.93) – not a credit rating. Read about the method.

Company details

CVR number
38150855
Status
Active
Company type
Private limited company (ApS)
Founded
(9 years)
Address
c/o One Decision, Brogade 7E, 2.
4600 Køge
Municipality
Køge
Industry
Engroshandel med parfumerivarer og kosmetik (464500)
Bankruptcies in the industry: Reklamebureauer
Share capital
DKK 50k
Employees
94 (2018)
Audit opted out
Yes

Warning signs

Annual reports filed late0 of 9
Missing annual reportNo
Negative equityYes
Equity ratio-27.2%
Current ratio79%
Moves (last 2 years)1
CEO changes in total2
CEO's previous bankruptcies0
Other companies at the address30
Going-concern uncertaintyNo

Financials and key figures

Financial year202520242023
Gross profitDKK 321kDKK -85kDKK 1.4m
Net profitDKK 307kDKK -319kDKK -333k
EquityDKK -65kDKK -372kDKK -53k
Total assetsDKK 238kDKK 49kDKK 473k
CashDKK 26kDKK 21k–
Short-term debtDKK 303kDKK 421k–
Avg. employees11–

Latest annual report: Reporting class B · auditor's statement: No assurance.

Filed annual reports

Reporting periodPublishedDays after period end
1 Jan 2025 – 31 Dec 2025148
1 Jan 2024 – 31 Dec 2024161
1 Jan 2023 – 31 Dec 202343
1 Jan 2022 – 31 Dec 202266
1 Jan 2021 – 31 Dec 202131
1 Jan 2020 – 31 Dec 202047
1 Jan 2019 – 31 Dec 2019114
1 Jan 2018 – 31 Dec 2018133
1 Nov 2016 – 31 Dec 2017135

The annual report must reach the Danish Business Authority no later than 5 months after the end of the financial year. We mark reports published more than 6 months after as “late”.

Management, owners and auditor

RoleNameFromTo
CEOHeidi Katharina Johnson
CEOMaia Degn Pedersen
BoardKasper Falke Jensen
Owner (100%)M. Pedersen & Sønner ApSCurrent
Owner (33%)Rothbuhr Johnson Holding ApS
Owner (33%)M. Pedersen & Sønner ApS
Owner (33%)Hamster Holding ApS
Owner (50%)Rothbuhr Johnson Holding ApS
Owner (50%)M. Pedersen & Sønner ApS
FounderKasper Falke JensenCurrent
FounderRothbuhr Johnson Holding ApSCurrent
FounderM. Pedersen & Sønner ApSCurrent

The CEOs' other companies

Heidi Katharina Johnson – 2 other companies

Address history (10 moves)

c/o One Decision, Brogade 7E, 2., 4600 Køge
c/o Værftet, Carlsensvej 4, 4600 Køge
c/o Maia Pedersen, Sjælsø Alle 9B, st., 3450 Allerød
c/o Brandvenue ApS, Dronning Olgas Vej 24, 2000 Frederiksberg
c/o Female Founders House, Bredgade 45B, 3., 1260 København K
c/o Capital Market Partners A/S, Store Regnegade 12, 3., 1110 København K
c/o SOHO Kontorhotel ApS, Flæsketorvet 68, 1., 1711 København V
c/o Blank Venue, H.C. Andersens Boulevard 9, 1., 1553 København V
c/o NOVOTI Danmark, Lyngby Hovedgade 10C, 2800 Kgs. Lyngby
Jægersborg Alle 1D, 2920 Charlottenlund
c/o Heidi Rothbuhr Johnson, Slotshusene 3, st. 3, 3400 Hillerød

Former names

M-Prove ApS – now
Novoti Nordic ApS –
Novoti Danmark ApS –
Novoti Danmark IVS –

Employees per year

Number of employees at M-Prove ApS per year47942016: 020162017: 1920172018: 942018

Other companies at the same address

Similar companies in Køge

Questions and answers about M-Prove ApS

Has M-Prove ApS gone bankrupt?

No, M-Prove ApS is not registered as bankrupt in the CVR register. Its status is: active.

What is the bankruptcy risk of M-Prove ApS?

Our model estimates a bankruptcy risk of 2.6% over the next 12 months (medium risk), which is 1.9 times the average for Danish companies.

When was M-Prove ApS founded?

M-Prove ApS was founded on 1 November 2016.

What is the equity of M-Prove ApS?

Equity was DKK -65k according to the annual report for the period ending 31 December 2025.

Source: the CVR register and annual reports published by the Danish Business Authority. The information is updated continuously.